#Japan #Tokyo #Geocode #Executive Officer #Masaki Arai

Geocode's Executive Officer System Implementation

Geocode Inc., headquartered in Shinjuku, Tokyo, has recently made significant strides in its corporate governance by implementing an Executive Officer system. This decision was made during a board meeting held on September 25, 2025, and the changes are set to take effect on October 1, with Masaki Arai being appointed as the new Head of Web Advertising.

Introduction to Masaki Arai

Masaki Arai, born in 1991 and hailing from Arakawa, Tokyo, has a notable background both in athletics and business. During his high school years, he was part of a championship soccer team that achieved national success. Following his university graduation, Arai launched his career in the web advertising sector, quickly rising through the ranks and securing the MVP title for both his sales department and the entire company in record time.

He joined Geocode in December 2017 and made an impressive impact by achieving the highest sales and profits in his second year, earning him the company-wide MVP again. Since July 2023, he has been overseeing the entire advertising operations and has taken charge of areas such as organizational management, quality enhancement, talent development, as well as the creation of new business ventures. Arai’s philosophy centers around creating a results-driven organization by leveraging teamwork and competitive spirit, which he considers essential for driving business growth.

In his statement, Arai expressed gratitude towards clients and partners for their support throughout his journey. He emphasized his commitment to utilizing his hands-on experience to contribute to long-term business growth and improve the company's value. He believes that continuing to create impactful results alongside clients is the company's primary mission amid the fast-changing advertisement landscape, and he aims to further advance the culture of achieving outcomes through teamwork while striving for sustainable growth as a company needed by society.

Purpose of Implementing the Executive Officer System

The introduction of the Executive Officer system at Geocode aims to establish a framework that allows for rapid and appropriate responses to changes in the business environment and challenges faced. It is also designed to expand opportunities for appointing individuals in management roles, consequently fostering long-term managerial talent development.

Overview of the Executive Officer System

1. The Executive Officers will execute business operations based on authority delegated to them, following the policies resolved by the board of directors and acting under its supervision.
2. The election and dismissal of Executive Officers will be conducted based on resolutions made by the board of directors.
3. Their term will last until the conclusion of the first directors’ meeting following the regular shareholders’ meeting at the end of the fiscal year.

About Geocode Inc.

Geocode specializes in various aspects of web marketing, including traditional web advertising management and SEO strategies, as well as advanced AI-based search countermeasures (AIO/LLMO). The company is also involved in cloud sales tech, providing tools such as the Next SFA for sales support and customer management.

Through its services, Geocode supports the entire web marketing and sales digitization processes, assisting clients from attracting customers to closing deals while also contributing to their DX initiatives. The company strives to provide solutions that bolster clients’ operational strengths from both offensive and defensive angles.

Company Name: Geocode Inc.
CEO: Daisuke Haraguchi
Address: 10F, JR Shinjuku Miraina Tower, 4-1-6 Shinjuku, Tokyo
Founded: February 14, 2005
Capital: ¥363.86 million (as of May 2025)
Stock Listing: Tokyo Stock Exchange Standard Market (Securities Code: 7357)
Business Operations: Web Marketing and Cloud Sales Tech Services
Website: Geocode