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Lifenet Life Insurance Marks 18 Years

Lifenet Life Insurance Co., Ltd. is proudly celebrating its 18th anniversary since its establishment on May 18, 2026. In alignment with its vision of being a 'visible company,' this year, the firm conducted its annual tissue distribution event, embedding itself deeper into the local community.

The event, a tradition since the company’s inception, reflects Lifenet’s dedication to showing gratitude to the local neighborhood. On May 18, representatives, including the President Junpei Yokozawa and CFO Vice President Kazusaki, participated alongside five newly recruited employees to engage with the local community. This gesture emphasizes Lifenet’s mission statement, which includes becoming a visible presence through proactive outreach and community involvement.

Last year marked a pivotal point for Lifenet as it transitioned to the Tokyo Stock Exchange Prime Market. This shift, paired with a newly established management structure initiated in June, aims to deliver 'the best insurance experience' while pioneering new standards in the life insurance industry. A significant highlight was the launch of a new term cancer insurance product in December, enabling coverage that combines mortality, medical, and cancer risk at more affordable rates than traditional whole-life insurance.

In terms of accolades, Lifenet has achieved remarkable recognition by winning the overall first place in the 2026 Oricon Customer Satisfaction(R) Survey for life insurance for two consecutive years. Furthermore, it garnered the top spot among experts for its term medical insurance offering, marking a dual crown achievement. The term life insurance product 'Kazoku e no Hoken' also won first place at the 2026 Kakaku.com Insurance Awards for ten consecutive years, showcasing the company's ability to grow through customer preference.

Lifenet’s 18th anniversary celebration is a testament to the unwavering support it has received from customers and stakeholders alike. The company expresses heartfelt gratitude to everyone who has contributed to its journey thus far.

Moving forward, Lifenet is committed to continuing its 'visible company' initiatives while enhancing the convenience of services offered online. The goal is to remain a reliable and approachable insurance provider that customers can trust.

About Lifenet Life Insurance

For more information, visit Lifenet Life.

Lifenet Life Insurance encapsulates its business philosophy in the 'Lifenet Life Insurance Manifesto': to manage honestly and provide simple, affordable, and convenient products and services to support customers in living their lives. As a leading player in online life insurance, Lifenet aims to realize a society where future generations can be nurtured safely, leveraging digital technology to improve insurance accessibility and reliability.