Nisun International Collaborates with Gold of China for Gold Market Expansion Amid Rising Prices
On February 19, 2025, Nisun International Enterprise Development Group Co., Ltd. (NASDAQ: NISN), a prominent provider of integrated supply chain solutions, announced a strategic collaboration with Gold of China Co., Ltd., a national leader in the gold industry. This partnership aims to enhance Nisun’s footprint within the gold sector, targeting estimated sales growth between $30 million and $50 million in 2025.
As global economic conditions fluctuate, gold continues to be perceived as a safe-haven asset. In 2025, the pricing of gold experienced its eighth record high this year, reflecting nearly an 11% increase year-to-date, following a noteworthy 27% rise in 2024. The surge in gold prices has attracted a worldwide interest, paving the way for Nisun to seize this opportunity in collaboration with Gold of China, which was established in 1992 and is recognized by the People's Bank of China.
The alliance of Nisun International with Gold of China merges Nisun’s strong supply chain management skills with Gold of China’s legacy as one of the few national enterprises in China dedicated to gold jewelry in both retail and wholesale markets. Their joint initiatives will build a well-rounded gold service platform that encompasses the entirety of the gold industry chain, focusing on several key areas:
1. Centralized Procurement: Nisun aims to refine procurement processes to secure reliable and cost-effective sourcing of gold, thus enhancing its operational efficiency.
2. Retail Innovation: With a growing interest in investment gold bars and related products, Nisun is poised to roll out innovative marketing tactics and improvements in customer experience to cater to diverse consumer demands.
3. Wholesale Expansion: This collaboration also seeks to amplify wholesale operations, taking advantage of Gold of China’s established presence in the industry.
Through these efforts, Nisun International aims to bolster its competitive stance while providing quality gold products and services that meet both investor and consumer needs.
Xin Liu, the CEO of Nisun International, commented on this partnership, noting, “The unprecedented growth in the gold market presents an immense opportunity for our company. By collaborating with Gold of China, we are positioning ourselves to capitalize on this momentum, enhancing our gold business across all channels. We anticipate that this venture will contribute significantly to our sales, potentially adding $30 to $50 million in revenue for 2025, reaffirming our commitment to delivering value to our stakeholders and customers.”
The market has responded positively to Nisun International's strategic entry into the gold industry, highlighting the company's adaptability in alignment with changing economic landscapes. As they look forward, Nisun plans to strengthen its partnership with Gold of China while exploring further opportunities within the gold sector, focusing on delivering long-term value.
Nisun International Enterprise Development Group Co., Ltd. (NASDAQ: NISN) is dedicated to transforming the corporate finance domain. By leveraging its technological expertise, the company provides integrated supply chain solutions tailored for both Chinese and international enterprises. Their services extend to technology asset management and supply chain optimization, particularly within financial institutions. The company aims to bridge gaps across the industrial supply chain while also fostering supply-side reforms.
For more detailed information, you can visit Nisun International’s corporate site. This press release contains forward-looking statements that may differ significantly from actual outcomes due to various factors, including market dynamics and company performance.
As global economic conditions fluctuate, gold continues to be perceived as a safe-haven asset. In 2025, the pricing of gold experienced its eighth record high this year, reflecting nearly an 11% increase year-to-date, following a noteworthy 27% rise in 2024. The surge in gold prices has attracted a worldwide interest, paving the way for Nisun to seize this opportunity in collaboration with Gold of China, which was established in 1992 and is recognized by the People's Bank of China.
Building a Comprehensive Gold Service Platform
The alliance of Nisun International with Gold of China merges Nisun’s strong supply chain management skills with Gold of China’s legacy as one of the few national enterprises in China dedicated to gold jewelry in both retail and wholesale markets. Their joint initiatives will build a well-rounded gold service platform that encompasses the entirety of the gold industry chain, focusing on several key areas:
1. Centralized Procurement: Nisun aims to refine procurement processes to secure reliable and cost-effective sourcing of gold, thus enhancing its operational efficiency.
2. Retail Innovation: With a growing interest in investment gold bars and related products, Nisun is poised to roll out innovative marketing tactics and improvements in customer experience to cater to diverse consumer demands.
3. Wholesale Expansion: This collaboration also seeks to amplify wholesale operations, taking advantage of Gold of China’s established presence in the industry.
Through these efforts, Nisun International aims to bolster its competitive stance while providing quality gold products and services that meet both investor and consumer needs.
Insights from Management
Xin Liu, the CEO of Nisun International, commented on this partnership, noting, “The unprecedented growth in the gold market presents an immense opportunity for our company. By collaborating with Gold of China, we are positioning ourselves to capitalize on this momentum, enhancing our gold business across all channels. We anticipate that this venture will contribute significantly to our sales, potentially adding $30 to $50 million in revenue for 2025, reaffirming our commitment to delivering value to our stakeholders and customers.”
Market Response and Future Perspectives
The market has responded positively to Nisun International's strategic entry into the gold industry, highlighting the company's adaptability in alignment with changing economic landscapes. As they look forward, Nisun plans to strengthen its partnership with Gold of China while exploring further opportunities within the gold sector, focusing on delivering long-term value.
About Nisun International
Nisun International Enterprise Development Group Co., Ltd. (NASDAQ: NISN) is dedicated to transforming the corporate finance domain. By leveraging its technological expertise, the company provides integrated supply chain solutions tailored for both Chinese and international enterprises. Their services extend to technology asset management and supply chain optimization, particularly within financial institutions. The company aims to bridge gaps across the industrial supply chain while also fostering supply-side reforms.
For more detailed information, you can visit Nisun International’s corporate site. This press release contains forward-looking statements that may differ significantly from actual outcomes due to various factors, including market dynamics and company performance.
Topics Consumer Products & Retail）
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