SBI Securities and ABEMA Collaborate on a New YouTube Series
In an exciting development, SBI Securities, based in Minato-ku, Tokyo, is set to unveil its latest collaboration with ABEMA's fan-favorite reality show,
Say Goodbye to Proposal. This partnership will bring to life the financial realities faced by couples navigating marriage in the modern world. Scheduled for release on April 30, 2026, the show titled
Peeking into the Financial Situation of Love Reality Couples! promises to blend entertainment with practical financial advice.
A Glimpse into Couples' Financial Lives
Building on the success of its previous collaborations, this project follows the daily lives of Takamitsu and Tamami, a couple who made the significant decision to marry during the broadcast of
Say Goodbye to Proposal via Spain in 2025. While enjoying their new family life, they also tackle pressing concerns such as household budgeting, savings, education funding, and future investment strategies. This insightful content aims to resonate particularly with parents and those managing family finances, providing them with useful money management tips in an entertaining format.
Engaging Hosts and Experts
The show will feature Hikoro, a well-known personality from the ongoing series
Say Goodbye to Proposal via Australia, who will help guide viewers through the narrative. Additionally, the series will introduce Fuyuko, a popular YouTuber recognized for her expertise in saving and investing. Together, they will delve into the couple's lifestyle, providing relatable lessons in financial reality.
Business Drive’s Promising Track Record
SBI Securities’ official YouTube channel,
Business Drive!, holds the distinction of being the most subscribed financial channel in Japan. It has consistently delivered practical content aimed at assisting viewers in asset accumulation. In response to the growing interest in investment among younger audiences, the channel has expanded its offerings to include series like
Money Choice, which discusses managing finances in the current pop culture landscape, and
Money Therapy, which aims to alleviate concerns about money.
The forthcoming initiative will continue to target audiences primarily in their 20s and 30s, while also gearing up for the anticipated implementation of the
Child NISA scheme in 2027. With plans to introduce additional content explaining the links between education funding and investment, this collaborative venture underscores the channel's commitment to empowering families with essential financial information.
Tune In for the Premiere
Streaming Information:
- - How to Watch: Available on YouTube
- - Premiere Date: April 30, 2026, at 11:55 AM
SBI Securities continues to engage with a younger audience through practical content, making financial literacy more accessible. The
Business Drive! channel remains dedicated to exploring themes that resonate with modern viewers, ensuring that money management doesn’t feel daunting but is rather a part of everyday life.
About ABEMA
Founded to innovate television, ABEMA celebrated its 10-year anniversary in 2026. As a free online streaming platform, it offers a diverse array of channels, including news, original dramas, variety shows, and sports. With its extensive library of unique Japanese content, ABEMA aims to cater to various viewing preferences and lifestyles. The service provides flexible viewing options on smartphones, computers, and tablets, ensuring audiences can access entertainment anywhere, anytime.
As part of its 10th-anniversary celebrations, ABEMA will introduce special programs and campaigns throughout the year. For more on this, check out their
10th Anniversary site.
In summary, this collaboration between SBI Securities and ABEMA highlights the potential for innovative entertainment to enhance financial literacy, drawing in viewers and creating an engaging learning journey for families and couples alike.