Locality Hires Steve Silvestri to Innovate Local Data-Driven Strategies
Locality, a leading provider of local video solutions, has officially appointed Steve Silvestri as its new Head of Data Strategy. This strategic move aims to bolster the company's commitment to enhancing local video advertising by employing innovative, data-driven approaches.
In today's fragmented media landscape, Locality is focusing on creating effective solutions for cross-platform local video advertising. Silvestri is expected to play a pivotal role in not only streamlining these advertising solutions but also ensuring they meet the evolving demands of both brands and consumers. His leadership comes at a crucial time as the industry grapples with increasingly complex media formats and the need for targeted advertising.
Silvestri brings over 15 years of experience to his new position, having dedicated his career to developing data-centric solutions within major media brands. He has a proven history of facilitating the adoption of advanced advertising strategies on a national scale, with his most recent role at Warner Bros. Discovery involving the launch of a cutting-edge first-party data platform. This platform empowers advertisers to efficiently target audiences across both linear and streaming platforms, showcasing Silvestri's capability to innovate within the sector.
As President of Streaming at Locality, Keith Kazerman emphasized Silvestri’s extensive experience and visionary approach, stating, "His expertise in advanced advertising products positions him perfectly to advance our data strategy." Simultaneously, Ann Hailer, the President of Broadcast at Locality, highlighted the importance of Silvestri's collaboration with clients and partners to create impactful solutions that enhance measurement and effectiveness in local video advertising.
The ad space continues to evolve, particularly as businesses strive for greater engagement and consumer action through targeted advertising. Locality, too, aims to facilitate this connection by unlocking local spending potential while optimizing ad performance through localized data solutions. This development signifies a major step forward in the way Locality approaches local video advertising, ensuring that brands can not only access but also successfully engage with local markets.
With Silvestri at the helm of Locality's data strategy, clients can expect promising advancements that will significantly enhance how local data informs advertising strategies. His approach will likely involve deepening partnerships, refining audience insights, and enhancing tools that offer better analytics for advertisers. The ultimate goal is to create a seamless, connected experience in the local media landscape that allows brands to engage consumers more effectively.
As the industry continues to shift towards digital-first strategies, Locality is poised to take advantage of these changes under Silvestri's guidance. With a commitment to innovation and a strong focus on data-driven insights, Locality aspires to redefine local video advertising, making it not just more relevant but also incredibly efficient for advertisers across the board. Locality has served over 1,500 advertising agencies and 4,500 advertisers, showcasing its expansive reach and commitment to meeting market demands.
For more information about Locality and its innovative solutions, visit Locality's official website.
In today's fragmented media landscape, Locality is focusing on creating effective solutions for cross-platform local video advertising. Silvestri is expected to play a pivotal role in not only streamlining these advertising solutions but also ensuring they meet the evolving demands of both brands and consumers. His leadership comes at a crucial time as the industry grapples with increasingly complex media formats and the need for targeted advertising.
Silvestri brings over 15 years of experience to his new position, having dedicated his career to developing data-centric solutions within major media brands. He has a proven history of facilitating the adoption of advanced advertising strategies on a national scale, with his most recent role at Warner Bros. Discovery involving the launch of a cutting-edge first-party data platform. This platform empowers advertisers to efficiently target audiences across both linear and streaming platforms, showcasing Silvestri's capability to innovate within the sector.
As President of Streaming at Locality, Keith Kazerman emphasized Silvestri’s extensive experience and visionary approach, stating, "His expertise in advanced advertising products positions him perfectly to advance our data strategy." Simultaneously, Ann Hailer, the President of Broadcast at Locality, highlighted the importance of Silvestri's collaboration with clients and partners to create impactful solutions that enhance measurement and effectiveness in local video advertising.
The ad space continues to evolve, particularly as businesses strive for greater engagement and consumer action through targeted advertising. Locality, too, aims to facilitate this connection by unlocking local spending potential while optimizing ad performance through localized data solutions. This development signifies a major step forward in the way Locality approaches local video advertising, ensuring that brands can not only access but also successfully engage with local markets.
With Silvestri at the helm of Locality's data strategy, clients can expect promising advancements that will significantly enhance how local data informs advertising strategies. His approach will likely involve deepening partnerships, refining audience insights, and enhancing tools that offer better analytics for advertisers. The ultimate goal is to create a seamless, connected experience in the local media landscape that allows brands to engage consumers more effectively.
As the industry continues to shift towards digital-first strategies, Locality is poised to take advantage of these changes under Silvestri's guidance. With a commitment to innovation and a strong focus on data-driven insights, Locality aspires to redefine local video advertising, making it not just more relevant but also incredibly efficient for advertisers across the board. Locality has served over 1,500 advertising agencies and 4,500 advertisers, showcasing its expansive reach and commitment to meeting market demands.
For more information about Locality and its innovative solutions, visit Locality's official website.
Topics Consumer Technology）
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