BRP Inc. Announces Agreement to Sell Manitou Business to Marcott Family
In a significant move within the marine industry, BRP Inc. (TSX: DOO) (NASDAQ: DOOO) has confirmed the sale of its Manitou business to the Marcott family, known for their ownership of Bentley Pontoons. This transaction was officially announced on July 8, 2025, and it emphasizes BRP's strategic focus on enhancing its Powersports operations, reinforcing its market position for future successes.
José Boisjoli, the President and CEO of BRP, expressed gratitude for the dedication shown by employees and dealers of the Manitou brand over the years. In his statement, he said, "I am proud of the strong foundation we have built for Manitou, and I sincerely thank all employees and dealers for their commitment and resilience over the years. I wish them the very best in this next journey."
The Marcott family brings with them a wealth of experience in the pontoon sector, with an enthusiasm for continuing Manitou's legacy. Dennis Marcott stated, "We are committed to ensuring the continuity of the Manitou brand and intend to further its reputation for performance, quality, and service within the industry, while continuing to support dealers' needs and success." Under their stewardship, Manitou boats will continue to be manufactured at their current Lansing, Michigan facility, with aspirations of welcoming existing Manitou employees into the new venture.
This deal comes in the wake of BRP's ongoing strategy to divest from its Marine divisions—this includes the prior sale of Alumacraft, finalized earlier this fiscal year, alongside the pending agreement for the Telwater business, which remains subject to customary closing conditions.
Transitioning ownership is expected to occur during BRP's third quarter of Fiscal 2026. Both BRP and the Marcott family will work collaboratively to ensure a seamless handover, securing stability for all stakeholders involved. Though the sale signifies a pivotal shift for BRP, the company remains committed to its core products and long-term sustainability.
BRP Inc. has a storied history, marking its presence in the powersports landscape for over eight decades. Renowned for brands like Ski-Doo, Sea-Doo, and Can-Am, BRP has shown a commitment to product innovation and consumer satisfaction. The sale of Manitou symbolizes a strategic realignment towards their core strengths, as they continue to invest in high-performance powersport solutions.
The announcement underlines BRP's ongoing strategy to focus on its stronger performing segments while ensuring that transitions such as this do not compromise the quality and service that customers have come to expect. As the Marcott family steps into their new role, they look to maintain the values that made Manitou a reputable name in the market.
In summary, this acquisition marks a significant roadmap towards a focused and robust future for both BRP and the Marcott family. It showcases the dynamic nature of the sports and recreational vehicle industry while highlighting the importance of legacy and brand continuity in a rapidly evolving business landscape. Stakeholders are eager to see how the Marcott family's commitment to maintaining the ethos of Manitou will unfold in the years ahead.
This thoughtful transition reaffirms BRP's dedication to remaining a leader in the powersports market while affording the Marcott family an excellent platform to grow and strengthen the Manitou name-brand recognition and operational success.
José Boisjoli, the President and CEO of BRP, expressed gratitude for the dedication shown by employees and dealers of the Manitou brand over the years. In his statement, he said, "I am proud of the strong foundation we have built for Manitou, and I sincerely thank all employees and dealers for their commitment and resilience over the years. I wish them the very best in this next journey."
The Marcott family brings with them a wealth of experience in the pontoon sector, with an enthusiasm for continuing Manitou's legacy. Dennis Marcott stated, "We are committed to ensuring the continuity of the Manitou brand and intend to further its reputation for performance, quality, and service within the industry, while continuing to support dealers' needs and success." Under their stewardship, Manitou boats will continue to be manufactured at their current Lansing, Michigan facility, with aspirations of welcoming existing Manitou employees into the new venture.
This deal comes in the wake of BRP's ongoing strategy to divest from its Marine divisions—this includes the prior sale of Alumacraft, finalized earlier this fiscal year, alongside the pending agreement for the Telwater business, which remains subject to customary closing conditions.
Transitioning ownership is expected to occur during BRP's third quarter of Fiscal 2026. Both BRP and the Marcott family will work collaboratively to ensure a seamless handover, securing stability for all stakeholders involved. Though the sale signifies a pivotal shift for BRP, the company remains committed to its core products and long-term sustainability.
BRP Inc. has a storied history, marking its presence in the powersports landscape for over eight decades. Renowned for brands like Ski-Doo, Sea-Doo, and Can-Am, BRP has shown a commitment to product innovation and consumer satisfaction. The sale of Manitou symbolizes a strategic realignment towards their core strengths, as they continue to invest in high-performance powersport solutions.
The announcement underlines BRP's ongoing strategy to focus on its stronger performing segments while ensuring that transitions such as this do not compromise the quality and service that customers have come to expect. As the Marcott family steps into their new role, they look to maintain the values that made Manitou a reputable name in the market.
In summary, this acquisition marks a significant roadmap towards a focused and robust future for both BRP and the Marcott family. It showcases the dynamic nature of the sports and recreational vehicle industry while highlighting the importance of legacy and brand continuity in a rapidly evolving business landscape. Stakeholders are eager to see how the Marcott family's commitment to maintaining the ethos of Manitou will unfold in the years ahead.
This thoughtful transition reaffirms BRP's dedication to remaining a leader in the powersports market while affording the Marcott family an excellent platform to grow and strengthen the Manitou name-brand recognition and operational success.
Topics Business Technology）
【About Using Articles】
You can freely use the title and article content by linking to the page where the article is posted.
※ Images cannot be used.
【About Links】
Links are free to use.