Roxanne Geyer Joins Continuum Media to Enhance CTV Strategy and Partnerships

Roxanne Geyer Takes the Helm at Continuum Media for CTV

Continuum Media, a trailblazer in media and advertising solutions, has recently appointed Roxanne Geyer to spearhead its Connected TV (CTV) initiatives. With nearly 20 years of experience in traditional and digital advertising, particularly in CTV, Geyer comes on board at a pivotal moment as the CTV landscape continues to evolve rapidly.

Prior to her new role at Continuum, Geyer immersed herself in the multifaceted world of CTV, honing her expertise to navigate this dynamic and growing sector. Statistics from eMarketer indicate that CTV viewership is set to soar in 2025, potentially accounting for 8.1% of total advertising expenditure. Given her extensive background, Geyer is well-positioned to lead Continuum's efforts in this promising area.

In her capacity as CTV leader, Geyer will play a crucial role in driving awareness of new advertising opportunities for the sales team while collaborating closely with operations to address integration needs. Furthermore, she will act as the primary communication conduit between Continuum and its various CTV partners.

As the television advertising sector becomes increasingly fragmented, the process of purchasing ad space is also becoming more complex. For instance, offerings like those from the NFL illustrate the advantages that the Continuum platform can provide to advertisers. Today's consumers and advertisers must maneuver through both traditional cable broadcasting and a plethora of streaming options such as Netflix, Amazon Prime Video, and Peacock, among others.

Geyer stated, "As audiences continue to use multiple platforms for media consumption from the comfort of their homes, advertisers must adapt and innovate to effectively reach their target customers. Continuum Media is optimally positioned to aid advertisers in this endeavor."

Continuum's platform offers a sophisticated and integrated solution for managing the planning, purchasing, and performance measurement of advertising campaigns. The brands that will excel in 2025 and beyond will be those that can run seamless campaigns across cable, broadcast, and digital channels. Geyer's arrival will play a significant role in enhancing Continuum's CTV services for its clients.

She added, "In 2025, advertisers will encounter numerous challenges in the swiftly changing media landscape. Continuum provides dependable delivery across broadcast, cable, and CTV, ensuring that advertisers do not miss the essential connections to their complete target audience by omitting CTV from their advertising plans."

Continuum's Managed Service Platform seamlessly ties together all these elements, connecting inventory across various media and advertising channels—local, regional, and national—to ensure that audiences are reached wherever they may be.

"Our strategy for reaching CTV audiences is built with the same level of care and thoughtfulness as our methods for linear audience engagement. Advertisers can trust that Computational will effectively connect them to their audiences across both linear and CTV formats," Geyer remarked.

As the advertising landscape transitions, companies like Continuum Media are expected to lead the charge in offering innovative solutions that adapt to new consumer behaviors and preferences, making their mark in the competitive world of advertising.

Stay tuned for more updates as Geyer and the Continuum team work towards enhancing their CTV capabilities and navigating this ever-evolving industry.