#Japan #Nagoya #Nenrinya #Baumkuchen

Limited-Time Baumkuchen Shop 'Nenrinya' Opening at Nagoya Station

The renowned Baumkuchen specialty store, "Nenrinya," operated by Grape Stone Co. Ltd. (headquartered in Ginza, Tokyo), is set to make a special appearance at Nagoya Station from July 30 to August 5, 2025. This temporary pop-up shop will be located at PLUSTA Gift Nagoya Central, bringing the taste of its popular Baumkuchen to Nagoya for the first time.

A Fusion of Tradition and Innovation

Established in 2007, Nenrinya has garnered a reputation for its exquisite Japanese-style Baumkuchen, characterized by its striking white noren (curtain) at its Ginza flagship store. Known for its two unique textures, Nenrinya offers a delightful experience: a crisp outside with a moist interior, evident in its signature "Mount Baum Shikkari Me". As many have fallen in love with its rich butter flavor and the care put into each layer, this shop has become a beloved symbol of Tokyo's culinary landscape.

Exciting Offerings at the Pop-Up Shop

At this temporary location, both staples and innovations will be available for customers to enjoy.

1. Pistachio-Flavored Mount Baum: This exclusive flavor is making its debut at Nagoya Station. The premium Californian pistachios are meticulously roasted and blended into a rich paste. Infused into the buttery cake and carefully baked layer by layer, this treat offers a delightful crunch on the outside while remaining moist on the inside. The rich flavors of pistachio and butter create a luxurious tasting experience that is not to be missed. Priced at ¥972 (tax excluded) for a single piece, this flavor is perfect for anyone who appreciates the finer things in life.

2. Summer Limited One-Bite Baum Assortment (4 varieties): Enjoy four different flavors in a single box! This assortment includes the favored "Mount Baum Shikkari Me," soft-textured "Straight Baum Yawarakame," the new pistachio delight, and the fragrant "Matcha Mount Baum". Priced at ¥2,916 (tax excluded), it’s a perfect gift or indulgence for oneself.

3. Classic Mount Baum Shikkari Me: As the flagship product, this Baumkuchen boasts a crispy crust and a moist center, showcasing the richness of butter. Baked to perfection in a unique oven over an extended period, it epitomizes the dedication to quality that Nenrinya is known for. Available for ¥864 (tax excluded) for a single piece, or ¥1,836 (tax excluded) for a large slice.

Event Information

• - Dates: July 30, 2025 - August 5, 2025
• - Location: PLUSTA Gift Nagoya Central
• - Opening Hours: 7:00 AM - 10:00 PM (Opening day only: 10:00 AM)

Please note that these items are popular and could sell out quickly, so early visits are recommended to ensure availability.

About Nenrinya

With the aim of creating flavors that resonate with the Japanese palate, Nenrinya has continuously developed its uniquely crafted Baumkuchen. Their creations, which include the crispy-coated "Mount Baum Shikkari Me" and the airy "Straight Baum Yawarakame", have become cherished favorites across Japan. The artistry and dedication infused into each piece make Nenrinya not just a bakery, but a cultural experience.

For more details, visit the official website at Nenrinya Official Site or follow them on Instagram and Twitter.