#Japan #Tokyo #Hygiene Products #Daiwa Paper #Attento

Introducing Stylish Adult Paper Pants from Attento

Daiwa Paper Co., headquartered in Tokyo's Chiyoda ward, is set to launch its revamped adult paper pants line on October 21, 2026. With a focus on combining comfort and a chic design, these new products aim to provide a care-free experience for every user. The new versions of the "Attento Ultra-Thin Pants for Refreshing Feel" and "Attento Thin Pants for Underwear Vibe" will offer twelve different products in various colors and styles that resemble regular underwear.

Emphasizing Comfort and Style

The Attento brand has embraced the motto of becoming "better pants" since 2020, making strides in developing more comfortable adult paper pants. In 2022, they introduced simple packaging design to help ease any embarrassment associated with buying paper pants, with an emphasis on discretion and style. Positive feedback has highlighted the practicality of the packaging, which allows users to carry them without feeling self-conscious. However, the white color of the existing models led to some hesitation among potential customers.

To address this, Attento is now introducing alternative colors, including a calming light gray and the elegant pink-beige developed in collaboration with lingerie brand Wacoal. This new direction aims to break down the conventional image of paper pants as just white and reinforce their accessibility into everyday life.

Detailed Product Overview

The ultra-thin pants will feature a lightweight and stretchy material that makes them virtually indistinguishable from standard underwear. This will help users feel more comfortable wearing them, even under fitted clothing. The designs include:

• - Ultra-Thin Refreshing Pants: Available in light gray and elegant pink-beige, with a sleek cut to prevent visibility when bending.
• - Thin Pants for Underwear Vibe: Available in a stylish gray and white bicolor boxer type and the elegant pink-beige pant type, both emphasizing discreet wearability.

Notably, the boxer style will incorporate an ultra-slim absorbent core that diminishes bulkiness, keeping a discreet silhouette, while the pant type will offer easy adjustments with a one-hand design.

Advanced Absorption and Odor Control

Each product guarantees about 300ml absorption capacity, making them sufficiently reliable against sudden urges while ensuring comfort with a full ventilation sheet included to maintain dryness. Moreover, a dual deodorization effect helps suppress odors from both urine and sweat, making daily life more pleasant.

The marketing strategy for these new products showcases Attento's commitment to addressing the concerns of users who are worried about urinary incontinence. As societal perceptions continue to evolve, Attento's focus is squarely placed on providing comfort, dignity, and enhanced quality of life for all users.

Future Directions

The launch of these new paper pants is part of Daiwa Paper's broader vision to confront social issues through their business strategies. By implementing sustainable and responsible production methods, Attento aims to contribute to achieving the Sustainable Development Goals, particularly target 3, which emphasizes health and wellness for all persons.

In conclusion, the revamped "Attento Ultra-Thin Pants for Refreshing Feel" and "Attento Thin Pants for Underwear Vibe" will redefine the perception of adult paper pants, making them a trusted choice for anyone interested in practical yet stylish solutions for managing incontinence with confidence.