Seiko Watch Partners with World Baseball Classic
Seiko Watch Corporation, headed by Chairman and CEO Shinji Hattori, has officially announced its sponsorship of the 2026 World Baseball Classic™. This significant partnership highlights the company’s commitment to supporting athletes and their relentless pursuit of excellence.
As part of this partnership, renowned baseball player Shohei Ohtani, who serves as Seiko's brand ambassador, shared his enthusiasm for the upcoming tournament in a special interview released on the same day. The video features Ohtani discussing his aspirations and preparation as the tournament draws near, encapsulating the spirit of challenge that defines Seiko's brand philosophy.
Special Campaign Launched
To celebrate the role as an official sponsor, Seiko has launched a support campaign starting February 26, 2026. Customers who purchase Seiko watches valued at 110,000 yen (including tax) or more from the King Seiko, Seiko Prospex, or Seiko Astron lines will receive exclusive World Baseball Classic™ branded merchandise. This promotional activity is part of Seiko's effort to engage with fans and enhance the viewing experience of the Classic.
Details of the campaign can be found on
Seiko’s campaign website.
Limited Edition Shohei Ohtani Model
In addition, Seiko will introduce two limited edition models of the Seiko Prospex Diver's 1965 Heritage commemorating Shohei Ohtani's exceptional career. Set to be released on April 24, 2026, each model will be limited to just 1,700 pieces, featuring unique designs that pay tribute to Ohtani's quest for peak performance. The watch will showcase his jersey number