American Express Joins as Title Sponsor for Inaugural Hong Kong Sail Grand Prix
The excitement is building as SailGP announces American Express as the title sponsor for the inaugural American Express Hong Kong Sail Grand Prix, a thrilling event set to take place on January 23-24, 2027. This sponsorship positions American Express as a key player in the city's debut race, which forms part of the acclaimed Rolex SailGP Championship. The event promises to be a significant highlight in Hong Kong's sports calendar and aims to captivate audiences with its unique close-to-shore racing format.
The partnership means that eligible American Express cardmembers will receive exclusive pre-sale access to tickets, offering them the chance to secure their spots before general sales begin. Cardmembers can enjoy special savings on tickets, along with a variety of race-day experiences that will enhance their enjoyment of the event. This initiative underlines American Express's commitment to providing premium benefits and experiences for its members, particularly those tied to high-profile events in Hong Kong and beyond.
Scheduled for January 23-24, the American Express Hong Kong Sail Grand Prix will transform Victoria Harbour into a purpose-built Race Stadium, where spectators will witness high-speed racing as identical F50 catamarans race at speeds exceeding 100 km/h. The picturesque backdrop of the harbor is bound to provide an unforgettable atmosphere for both participants and spectators alike.
As part of the launch, SailGP has detailed the ticketing process. Eligible American Express cardmembers can access priority booking from 10 am HKT on October 21 to 5 pm HKT on October 22, 2026. The pre-sale for SailGP+ members will follow from October 23 to October 26, with general ticket sales opening on October 27. With demand expected to be high, fans are encouraged to act quickly to secure their tickets for this entrancing spectacle.
SailGP CEO and co-founder Sir Russell Coutts expressed his enthusiasm, stating, "Hong Kong is an incredibly important market for SailGP and the perfect venue to kickstart our 2027 Season. The city embodies global ambition and world-class experiences, making American Express an ideal partner to bring this new event to life." This partnership aims to create a distinctive experience that merges elite racing with technology, hospitality, and culture.
American Express's involvement as a title sponsor aligns with its brand values, which focus on trust, security, and service. Walter Liu, Head of the Asia Region at American Express, commented, "We are thrilled to be the Title Sponsor of the inaugural American Express Hong Kong Sail Grand Prix, which promises to provide our cardmembers with privileged access and exclusive benefits at a world-class sporting event."
With the excitement of this flagship event lingering in the air, SailGP is expected to establish Hong Kong as a prominent destination for international sports events. The upcoming Grand Prix will not only serve as a platform for elite racing but also reinforce Hong Kong's image as a thriving hub for sports and entertainment in Asia.
Key Event Information
- - Priority Booking for American Express Cardmembers: October 21, 10 am HKT to October 22, 5 pm HKT
- - SailGP+ Pre-sale: October 23, 10 am HKT to October 26, 5 pm HKT
- - General Public Sale: October 27, starting 10 am HKT
- - Event Dates: January 23-24, 2027
- - Location: Kai Tak Cruise Terminal, Hong Kong
The SailGP Championship promises a thrilling lineup for its 2027 season, featuring prestigious events across scenic venues around the globe, culminating in the Grand Final. As the latest addition to the season's calendar, the Hong Kong Sail Grand Prix not only highlights the event's commitment to delivering a premium experience but also marks a significant milestone for both SailGP and American Express in enriching the international sports landscape.