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The Journey Ahead: Accor's Vision for 2026

Accor, the renowned global hospitality giant, has laid out a thrilling vision for the coming year with plans to open approximately 350 new properties worldwide. This ambitious initiative, driven by a strategic growth plan, aims to strengthen the brand’s footprint across both emerging and established markets.

From the lively nightlife in Miami to the serene beaches of the Caribbean, and from the historic canals of Venice to the vibrant streets of Shanghai, Accor is expanding its portfolio with a diverse array of destinations. Among the most exciting announcements is the world’s largest sailing yacht, the Orient Express Corinthian, which will mark a bold new venture in luxury travel on the open waters.

In addition to enhancing its nautical offerings, Accor is set to debut the Orient Express Venezia at the historic Palazzo Donà Giovannelli, culminating an eight-year renovation of this 15th-century Venetian palace. This project signifies Accor’s commitment to preserving cultural heritage while innovating luxury experiences.

Accor's Luxury Lifestyle portfolio will also see the introduction of iconic brands such as Raffles and Fairmont in key locations. Sofitel will continue to spread its unique French elegance into new markets, and the Emblems Collection will showcase distinct and unique properties throughout North America and Europe. Furthermore, the MGallery brand will enhance its presence in captivating regions across Asia and Europe.

The company’s partnership with Ennismore, recognized as one of the fastest-growing lifestyle and leisure hospitality companies, will introduce exciting new brands including Delano, Mondrian, Rixos, Hyde, Morgans Originals, and Mama Shelter in 2026. This collaborative growth strategy is set to amplify Accor’s Premium segment, with expansions for brands like Mantis in Africa and Pullman making its debut in the Caribbean.

Additionally, Swissôtel aims to bolster its presence in vital European destinations, while Mövenpick introduces its Swiss-inspired hospitality to new coastal resorts along the Adriatic Sea. Accor's growth is not limited to high-end offerings; it also encompasses the Midscale and Economy segments, with exciting new openings from Handwritten Collection, Novotel, Mercure, and ibis.

These ambitious openings are designed to enrich experiences for the over 100 million members of Accor’s loyalty program, ALL Accor, providing them with multiple options to choose from in the coming year.

The comprehensive expansion not only showcases Accor's innovative spirit but also emphasizes its commitment to sustainability and community engagement within the hospitality sector. As the world continues to recover from global challenges, Accor remains dedicated to enhancing the tourism landscape, fostering connections, and creating unforgettable memories for travelers worldwide.

Stay informed about these exciting developments through our press release on the Accor website for a deeper dive into what 2026 has in store for travelers and hospitality enthusiasts alike.