Salomon Opens Its First Signature Store in Aoyama
On April 17, 2026, Salomon will unveil its first signature sports style store in Aoyama, Japan, located at the intersection of urban life and nature. Known for its innovative footwear, apparel, and winter sports gear, Salomon aims to create a distinctive shopping experience that embodies the synergy of function and design.
A Unique Concept
Situated in the heart of Aoyama, a district known for its luxury and street culture, this store represents a modern fusion of urban lifestyle and outdoor traditions. The design concept echoes Salomon's brand duality, intertwining state-of-the-art elements with the scenic surroundings of the urban landscape, providing an immersive experience.
By drawing elements from the streets into the interior, Salomon reflects its brand ethos, showcasing the connection between urban environments and outdoor adventures. This innovative approach allows visitors to feel a sense of belonging to both realms right from the moment they step foot inside.
Press Preview Event
Ahead of the grand opening, a special press preview will take place on April 15, 2026. This event will allow media representatives to explore the unique atmosphere and offerings of the newly established Salomon store, getting an exclusive first look at what is set to be a new landmark in sports retail.
Exclusive Members' Pre-Opening
Prior to the grand opening, S/PLUS members will have the chance to experience a special pre-opening event on April 16, 2026, from 1 PM to 8 PM. This exclusive opportunity will allow a limited number of guests—only 200—to engage with Salomon's latest collections in a refined setting. Details regarding attendance can be found through Salomon's official communications channels.
A Special Gift
Shoppers at the grand opening will receive a gift of original candies from PAPABUBULE with any purchase, adding a sweet touch to their shopping experience amidst the stylish decor of Aoyama.
Special Product Releases
Among the highlights of the launch, Salomon will reintroduce the highly sought-after `TEPIAZ ADVANCED` footwear. This model, which features a unique leather gaiter construction offering both functionality and luxury, sells at ¥44,000 (tax included) and is designed to bridge the gap between urban landscapes and outdoor pursuits. Note that only one item per customer will be available, and stock numbers are limited, underscoring the exclusivity of this release.
In addition to the TEPIAZ ADVANCED, the store will also feature special collaborative items from the `INTERSECTION` line, marking an exciting debut of exclusive products; further details will be revealed in early April.
Store Information
- - Store Name: Salomon Store Aoyama
- - Opening Date: April 17, 2026
- - Address: B1, Minami-Aoyama Izumi Building, 5-4-3 Minami Aoyama, Minato-ku, Tokyo 107-0062
- - Hours: 11:00 AM - 8:00 PM
- - Phone: 03-6433-5564
- - Official Website: salomon.jp
- - Membership: S/PLUS membership program is available for enhanced benefits and exclusive experiences.
Through its creation and ongoing dedication to innovation and excellence, Salomon continues to inspire adventurous spirits to explore both the mountains and metropolitan areas, positioning itself as a leader in modern mountain sports culture.
About Salomon
Founded in 1947, Salomon has developed a reputation for delivering innovative footwear and apparel from its base in Annecy, nestled in the French Alps. The design center synergizes creativity from its team of designers, engineers, and athletes to constantly push the boundaries of sports and culture.
For inquiries or additional information, contact the Salomon Call Center at 050-1720-4849.