HONEY MI HONEY Launches Unique Wedding Photo Experience via Crowdfunding
HONEY MI HONEY, a renowned fashion brand under the HMH. company, is set to revolutionize the traditional wedding photography industry with its latest initiative, STUDIO ESPRIT. This innovative studio aims to change the way couples and individuals commemorate their special moments. Instead of merely renting a wedding dress for a photoshoot and returning it, STUDIO ESPRIT strives to ensure that the dress becomes a cherished keepsake, allowing clients to hold onto both their memories of the day and the dress itself.
The concept for STUDIO ESPRIT stems from HONEY MI HONEY's rich 20-year history in fashion and visual storytelling. The team believes that capturing the essence of one's celebration shouldn't be confined to conventional styles. Thus, they propose a tailored shooting experience that encompasses everything from dress selection to hairstyling and photography, all coordinated seamlessly in one memorable event. After the session, clients will walk away not just with stunning photographs but also with the dress they wore, offering a fresh perspective on wedding memories.
Traditionally, the wedding dress rental model dominates the market. Couples invest time and energy to choose a gown that represents their unique style for a special day. However, after the celebration, returning the dress often feels like a loss of a tangible memory. STUDIO ESPRIT addresses this sentiment by allowing clients to physically keep their wedding attire, adding a layer of personal attachment and nostalgia.
Moreover, the team emphasizes a personalized, fashion-forward approach rather than adhering strictly to traditional wedding photography styles. Whether it’s capturing solo moments, couples, or friends celebrating together, STUDIO ESPRIT provides a diverse range of options for those who wish to document their current selves in a stylish manner.
To kick off this innovative project, STUDIO ESPRIT will launch a crowdfunding campaign on CAMPFIRE, starting on August 28, 2026, at 19:00, with an initial goal of raising 2 million yen. The funds will be used to establish the studio and enhance its photographic environment, aiming for a launch that harmonizes with their distinct vision. This goal is not simply a target but the beginning of a broader cultural shift in how weddings are celebrated.
During the preliminary phases, notable personalities SOWA and Kaede Iriyama participated in exclusive preview shoots, showcasing their individual styles and the unique sensibility that HONEY MI HONEY brings to the table.
The crowdfunding initiative will feature enticing rewards, including gift certificates redeemable at HONEY.MALL, limited-edition items, accessories, and experiential events that encapsulate the essence of HONEY MI HONEY's brand.
Mika Minoshima, the designer of HONEY MI HONEY, shared her vision: "Weddings shouldn’t follow a formula; they should be as unique as each individual. By keeping both the memories captured through photographs and the dress, we believe anniversaries can be even more special. With our 20 years of expertise in fashion, we aspire to create a new shooting experience. We hope everyone comes along on this journey, starting with our goal of 2 million yen."
HONEY MI HONEY specializes in women’s fashion and is preparing to celebrate its 20th anniversary in 2027. The brand has evolved over the years, leveraging its expertise in clothing design and visual storytelling to launch the ESPRIT dress line in 2026, aligning perfectly with the modern expectations of wedding celebrations.
To explore more about HONEY MI HONEY and their offerings, visit their online store at HONEY.MALL or follow them on Instagram HONEY MI HONEY Official and STUDIO ESPRIT Official. You can also visit their physical store in Harajuku at
HONEY MI HONEY TOKYO
2F Harajuku Akane Bldg, 6-2-6 Jingumae, Shibuya, Tokyo
03-5774-2190
Google Maps
For press inquiries, please reach out at 080-3414-8231.
The concept for STUDIO ESPRIT stems from HONEY MI HONEY's rich 20-year history in fashion and visual storytelling. The team believes that capturing the essence of one's celebration shouldn't be confined to conventional styles. Thus, they propose a tailored shooting experience that encompasses everything from dress selection to hairstyling and photography, all coordinated seamlessly in one memorable event. After the session, clients will walk away not just with stunning photographs but also with the dress they wore, offering a fresh perspective on wedding memories.
Traditionally, the wedding dress rental model dominates the market. Couples invest time and energy to choose a gown that represents their unique style for a special day. However, after the celebration, returning the dress often feels like a loss of a tangible memory. STUDIO ESPRIT addresses this sentiment by allowing clients to physically keep their wedding attire, adding a layer of personal attachment and nostalgia.
Moreover, the team emphasizes a personalized, fashion-forward approach rather than adhering strictly to traditional wedding photography styles. Whether it’s capturing solo moments, couples, or friends celebrating together, STUDIO ESPRIT provides a diverse range of options for those who wish to document their current selves in a stylish manner.
To kick off this innovative project, STUDIO ESPRIT will launch a crowdfunding campaign on CAMPFIRE, starting on August 28, 2026, at 19:00, with an initial goal of raising 2 million yen. The funds will be used to establish the studio and enhance its photographic environment, aiming for a launch that harmonizes with their distinct vision. This goal is not simply a target but the beginning of a broader cultural shift in how weddings are celebrated.
During the preliminary phases, notable personalities SOWA and Kaede Iriyama participated in exclusive preview shoots, showcasing their individual styles and the unique sensibility that HONEY MI HONEY brings to the table.
The crowdfunding initiative will feature enticing rewards, including gift certificates redeemable at HONEY.MALL, limited-edition items, accessories, and experiential events that encapsulate the essence of HONEY MI HONEY's brand.
Mika Minoshima, the designer of HONEY MI HONEY, shared her vision: "Weddings shouldn’t follow a formula; they should be as unique as each individual. By keeping both the memories captured through photographs and the dress, we believe anniversaries can be even more special. With our 20 years of expertise in fashion, we aspire to create a new shooting experience. We hope everyone comes along on this journey, starting with our goal of 2 million yen."
HONEY MI HONEY specializes in women’s fashion and is preparing to celebrate its 20th anniversary in 2027. The brand has evolved over the years, leveraging its expertise in clothing design and visual storytelling to launch the ESPRIT dress line in 2026, aligning perfectly with the modern expectations of wedding celebrations.
To explore more about HONEY MI HONEY and their offerings, visit their online store at HONEY.MALL or follow them on Instagram HONEY MI HONEY Official and STUDIO ESPRIT Official. You can also visit their physical store in Harajuku at
HONEY MI HONEY TOKYO
2F Harajuku Akane Bldg, 6-2-6 Jingumae, Shibuya, Tokyo
03-5774-2190
Google Maps
For press inquiries, please reach out at 080-3414-8231.
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