Safe Life Expands European Reach
In a significant move to strengthen its operations across Europe, Safe Life, a prominent provider of life-saving solutions, has recently announced its acquisition of France DAE, a well-respected distributor specializing in automated external defibrillators (AEDs) and emergency preparedness equipment. This strategic acquisition, completed in May 2025, not only bolsters Safe Life's market presence in France but also reinforces its position in the growing European AED sector.
About France DAE
Founded in 2012, France DAE has quickly risen to prominence as the leading online source for AEDs and accessories in France. The company serves a diverse clientele, ranging from small and medium enterprises (SMEs) to municipalities and various institutions, offering them expert advice and high-quality products aimed at enhancing public safety. France DAE's commitment to democratizing access to defibrillators has earned it a trusted reputation, supported by a network of over 150 distribution partners and a customer base exceeding 25,000.
A Vision for Public Safety
The acquisition of France DAE aligns perfectly with Safe Life's mission to make life-saving technologies widely accessible. Jimmy Eriksson, CEO of Safe Life, expressed enthusiasm about the integration, noting, "We are excited to welcome France DAE to the Safe Life family. Their strong market position and customer-centric philosophy resonate with our core values. This acquisition is pivotal as we strive to enhance the availability of life-saving devices throughout Europe."
Synergistic Growth and Innovation
After the acquisition, France DAE will continue to uphold its esteemed brand while leveraging Safe Life's expansive resources and diverse product offerings. This partnership is poised to bring together France DAE's specialized expertise with Safe Life's scalable infrastructure, ultimately ensuring elevated service standards and innovative solutions for their customers.
Thomas De Luca, Managing Director of France DAE, highlighted the positive implications of joining forces with Safe Life, stating, "Joining Safe Life presents an exceptional opportunity for our team and partners. Although we have made significant strides in enhancing safety within France, our collaborative efforts can amplify our impact even further. Together, we can deliver greater value to our clients, especially in critical moments when every second counts."
Commitment to Growth in Europe
Safe Life's acquisition of France DAE is part of a broader growth strategy across Europe, driven by an increasing demand for AEDs and enhanced public safety measures. The company remains focused on exploring additional strategic opportunities that will expand its reach while making vital safety equipment accessible to more communities.
About Safe Life
Established in 2019, Safe Life is dedicated to providing innovative life-saving equipment and training across Europe and North America. The company rapidly ascended in the market through numerous successful acquisitions, supporting its vision of creating safer communities everywhere. To learn more about Safe Life and its offerings, visit their website at
safelife.se.
With the acquisition of France DAE, Safe Life is positioned to make a more profound impact on public safety in Europe, underscoring the importance of readiness and accessibility of life-saving devices in modern society.