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Kyoto Sanga F.C. and HATTRICK Launch Sustainable Upcycle Auction

In a remarkable move towards sustainability in sports, Kyoto Sanga F.C., a professional soccer club, has teamed up with HATTRICK, operated by Valuence Japan, to launch the "Kyoto Sanga F.C. 2026/27 Season Sustainable Upcycle Auction." This initiative will begin with Vol.1 on July 22, 2026, and Vol.2 on July 29, 2026.

The project aims to transform official game uniforms worn by players during the Meiji Yasuda J1 League's special tournament into stylish shoulder bags. This is a significant part of Kyoto Sanga F.C.'s commitment to environmental education, as young students engage with climate change through various learning activities fostered by the club.

Upcycling for a Greener Future

Kyoto Sanga F.C. operates in an area encompassing all municipalities in Kyoto Prefecture. It's not just a soccer team; it's a community-driving force for sustainable development. The partnership with HATTRICK signifies a groundbreaking approach to combining sports with environmental stewardship. The worn uniform pants will be upcycled and repurposed into fashionable bags that fans can use daily, embodying the memories and emotions tied to the team's journey during the tournament.

The Meiji Yasuda J1 League's special tournament, running from February to June 2026, serves as a transitional phase before the full switch to the autumn-spring system in August 2026. The upcycled items hold sentimental value and symbolize the perseverance of players and the club, emphasizing community connections.

Reducing Waste and Fostering Memories

This innovative auction not only reduces waste by giving new life to items that would have otherwise been discarded but also preserves the memories shared between fans and their beloved team. By bridging past experiences with present-day utility, the auction underscores the importance of sustainability.

HATTRICK continues to strive towards addressing environmental challenges and creating new cycles of engagement within the community. Its mission includes enhancing value from material waste in various forms, contributing to the establishment of a circular economy.

Auction Details

• - Timeline:

Vol.1: July 22, 2026, 18:00 - July 26, 2026, 22:00
Vol.2: July 29, 2026, 18:00 - August 2, 2026, 22:00

• - Auction Items: Shoulder bags crafted from upcycled game uniforms
• - Auction Links: Vol.1 Auction | Vol.2 Auction

> Note: Each bag is handmade, leading to unique variations. Some items may show signs of wear due to previous usage.

About HATTRICK

HATTRICK aims to create a sustainable future alongside those who face challenges in their respective fields. With its commitment to connecting fans and athletes through both value-driven auctions and D2C initiatives, HATTRICK embodies a new paradigm of engagement and collaboration within the sports and entertainment industry.

For more information, check out HATTRICK's platforms: HATTRICK Auction, HATTRICK Members, Instagram, and X (formerly Twitter).

About Kyoto Sanga F.C.

Kyoto Sanga F.C. was established on January 13, 1994, and operates under the leadership of President Akira Iino. The club promotes soccer development, training, and community outreach through various activities. Their official website is here.

About Valuence Japan

Founded on September 10, 2019, Valuence Japan operates HATTRICK and focuses on the buying and selling of valuable items, including luxury goods and jewelry. Valuence Japan is a group company of Valuence Holdings, listed on the Tokyo Stock Exchange Growth Market.