SoftBank Engages with Shareholders Through the Innovative 'Kabu × Kabu Farm' Project and Festival
On March 9, 2026, SoftBank Group Corp. (Ticker: 9434) hosted an event titled 'Grand Appreciation Festival' to express gratitude to its individual shareholders, who have been integral in reaching the milestone of 1.52 million shareholders. This event marks the conclusion of the 'Kabu × Kabu Farm' initiative that started earlier in January. Investors were welcomed by Hiroto Kirikata, the farmer in charge, who reflected on the journey of the project. The corporate head of shareholder measures, Mr. Yoshioka, also delivered heartfelt thanks to shareholders for their ongoing support and shared insights on the company's plans for future growth.
As a highlight of the festival, a ceremonial 'Kabu Kusudama' was broken open with the words 'Growth Prayer' emerging to cheers and applause from attending shareholders and media representatives. The event additionally introduced a special dish called 'Growth Prayer! Agaru Kabu Ramen,' developed in collaboration with Osaka's renowned ramen shop, Ramen Kasumi. The ramen, featuring a rich broth accentuated by halved turnips, was marked by its striking presentation. Kirikata personally tasted the first serving and praised it, which elicited warm laughter and applause from the audience. This ramen will be available from March 9 to March 15, 2026, at 'Shinbashi Yokocho × Ramen Station' for a unique price of 210 yen, tied to SoftBank's stock price as of March 6.
In the event's opening, Mr. Yoshioka expressed gratitude: 'The 'Grand Appreciation Festival' serves as a culmination of our project where shareholders, together with SoftBank, have nurtured and harvested turnips. We prepared this event with the intention of allowing you to savor the fruits of our collective effort.' During the event, Kirikata reminisced about the project's progress, emphasizing how shareholders have collectively nurtured the turnips, which have now transformed into a one-of-a-kind ramen. He conveyed his investment philosophy prioritizing dividends and shares, stating how SoftBank aligns with this approach.
Following the ceremony, a tasting session for 'Growth Prayer! Agaru Kabu Ramen' was held, where attendees enjoyed the delicious dish that beautifully integrated the sweetness of the turnips with the rich broth. Kirikata's enthusiastic comment about the ramen's taste underscored a light-hearted atmosphere at the venue. This shared experience allowed both shareholders and media to celebrate the project's accomplishments in enjoying the culinary creations resulting from their investment journey.
The 'Growth Prayer! Agaru Kabu Ramen' represents a special culinary creation for this year's project, made with turnips harvested as part of the Kabu × Kabu Farm initiative. This soup is crafted from whole simmered turnips, paired with fried and pureed forms, marking a collaboration with the esteemed Ramen Kasumi. It will be available for a short time, from the conclusion of the presentation on March 9 until March 15, and is limited to 35 servings per day at the Shinbashi venue.
Hiroto Kirikata, born in 1949 in Hiroshima Prefecture, is not only an accomplished investor but also a seventh-degree shogi player. He is renowned for living a 'shareholder benefit lifestyle,' where he maximizes value through careful stock selection, striving to foster investor happiness and financial literacy. The Kabu × Kabu Farm project intends to enhance community engagement, helping individual shareholders learn the fundamentals of stock investment while forging natural connections with SoftBank.
By drawing parallels between growing kabu (turnips) and stocks, SoftBank creates an engaging method for investors to understand stock market dynamics. The initiative kicked off in January 2026 with planting seeds, followed by a documented growth process published through various channels, including social media.
In summary, SoftBank's commitment to bridging the gap between investment and community engagement is reflected in these inventive initiatives. As they continue developing approaches that make stock investment more accessible and enjoyable, they aspire to embody the company's ethos of enriching lives through information revolution. This event is a testament to SoftBank's ongoing efforts in cultivating a deeper connection with its shareholders and ensuring they remain integral to the company's future developments.
As a highlight of the festival, a ceremonial 'Kabu Kusudama' was broken open with the words 'Growth Prayer' emerging to cheers and applause from attending shareholders and media representatives. The event additionally introduced a special dish called 'Growth Prayer! Agaru Kabu Ramen,' developed in collaboration with Osaka's renowned ramen shop, Ramen Kasumi. The ramen, featuring a rich broth accentuated by halved turnips, was marked by its striking presentation. Kirikata personally tasted the first serving and praised it, which elicited warm laughter and applause from the audience. This ramen will be available from March 9 to March 15, 2026, at 'Shinbashi Yokocho × Ramen Station' for a unique price of 210 yen, tied to SoftBank's stock price as of March 6.
In the event's opening, Mr. Yoshioka expressed gratitude: 'The 'Grand Appreciation Festival' serves as a culmination of our project where shareholders, together with SoftBank, have nurtured and harvested turnips. We prepared this event with the intention of allowing you to savor the fruits of our collective effort.' During the event, Kirikata reminisced about the project's progress, emphasizing how shareholders have collectively nurtured the turnips, which have now transformed into a one-of-a-kind ramen. He conveyed his investment philosophy prioritizing dividends and shares, stating how SoftBank aligns with this approach.
Following the ceremony, a tasting session for 'Growth Prayer! Agaru Kabu Ramen' was held, where attendees enjoyed the delicious dish that beautifully integrated the sweetness of the turnips with the rich broth. Kirikata's enthusiastic comment about the ramen's taste underscored a light-hearted atmosphere at the venue. This shared experience allowed both shareholders and media to celebrate the project's accomplishments in enjoying the culinary creations resulting from their investment journey.
The 'Growth Prayer! Agaru Kabu Ramen' represents a special culinary creation for this year's project, made with turnips harvested as part of the Kabu × Kabu Farm initiative. This soup is crafted from whole simmered turnips, paired with fried and pureed forms, marking a collaboration with the esteemed Ramen Kasumi. It will be available for a short time, from the conclusion of the presentation on March 9 until March 15, and is limited to 35 servings per day at the Shinbashi venue.
Hiroto Kirikata, born in 1949 in Hiroshima Prefecture, is not only an accomplished investor but also a seventh-degree shogi player. He is renowned for living a 'shareholder benefit lifestyle,' where he maximizes value through careful stock selection, striving to foster investor happiness and financial literacy. The Kabu × Kabu Farm project intends to enhance community engagement, helping individual shareholders learn the fundamentals of stock investment while forging natural connections with SoftBank.
By drawing parallels between growing kabu (turnips) and stocks, SoftBank creates an engaging method for investors to understand stock market dynamics. The initiative kicked off in January 2026 with planting seeds, followed by a documented growth process published through various channels, including social media.
In summary, SoftBank's commitment to bridging the gap between investment and community engagement is reflected in these inventive initiatives. As they continue developing approaches that make stock investment more accessible and enjoyable, they aspire to embody the company's ethos of enriching lives through information revolution. This event is a testament to SoftBank's ongoing efforts in cultivating a deeper connection with its shareholders and ensuring they remain integral to the company's future developments.
Topics Consumer Products & Retail）
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