#Japan #Tokyo #Isetan #Edosai #Higashiyama

Unveiling New Flavors: The Edosai Experience

In an exciting initiative, the Isetan Shinjuku Main Store's B1 floor is offering a unique culinary experience by featuring the artwork of artists with disabilities on the label of the Japanese sake "Edosai." This limited-time offering runs from March 5 to March 7, 2026, and promises a delightful exploration of flavors and art.

A New Way to Enjoy Sake

Traditionally, sake has been paired primarily with Japanese cuisine, but this initiative seeks to redefine how we enjoy this beloved beverage. By pairing the sake with exquisite French delicacies available at the in-store deli Raible, customers can savor Japanese sake as an aperitif. This innovative approach signifies a shift from convention, inviting drinkers to experience the harmony between the delicate flavors of Raible’s offerings and the rich aroma of Edosai. It’s a culinary fusion that perfectly aligns with the increasing demand for luxurious yet accessible gourmet experiences in urban settings.

Edosai: A Brew with Artistic Flair

Edosai is not just any Japanese sake; it embodies the spirit of inclusivity and creativity by showcasing the work of talented artists from disability welfare facilities. The label features a captivating artwork by Hirokazu Hamada, an artist from the "Himawari Park Ropponmatsu" welfare facility in Fukuoka Prefecture. His vibrant artistic expression adds a new layer of visual appeal to the already rich taste of the sake, turning every bottle into a canvas of creativity. This project aims to create sustainable revenue opportunities for artists with disabilities by integrating their creative work into commercial products, fostering a sense of community and support.

Event Details

• - Featured Products: Japanese sake "Edosai" paired with "Spring Vegetable Terrine with Basil Sauce" and "Jansson's Temptation".
• - Location: Isetan Shinjuku Main Store, B1 Floor.
• - Dates: March 5 (Thursday) to March 7 (Saturday), 2026.
• - Serving Hours: 11:00 AM – 1:30 PM (Last order at 1:00 PM).

This event is more than just an opportunity to taste delicious food and beverages; it is a celebration of creativity, inclusion, and innovation. Attendees are encouraged to explore the exciting pairing menu which is designed to elevate the dining experience, transform perceptions of sake, and embrace a new way of enjoying gastronomy.

Company Background

• - Matsuoka Brewing Co.

Location: 7-2 Shimokodera, Ogawa-machi, Hiki-gun, Saitama Prefecture
President: Masataka Matsuoka
Business: Production and sale of sake "Teimatsu".

• - Gonda Brewery Co., Ltd.

Location: 1491 Mikageshi, Kumagaya City, Saitama Prefecture
Managing Director: Takuya Gonda
Business: Production and sale of sake "Naomi".

• - Shikyo Co., Ltd.

CEO: Shiho Tamaki
Business: Branding project utilizing para-art.
Official site: Shikyo Co.

Join us for this extraordinary occasion and witness how the intersection of art and food leads to a truly memorable experience that champions community and creativity.