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A Sweet Celebration of Spring at Starbucks

On March 13, 2026, Starbucks Coffee Japan will launch two delightful beverages, the Cream Puff Frappuccino® and Cream Puff Latte, perfect for welcoming the spring season. Inspired by the interweaving feelings of hope and dreams that come with the arrival of spring, this new line aims to bring smiles and a sense of joy with every sip. The theme for Starbucks this spring is “Spring awakens dreams.”

Inspired by a Beloved Springtime Treat

Drawing inspiration from a popular seasonal offering in South Korean Starbucks, both drinks are set to enchant customers in Japan for the first time. The Cream Puff Frappuccino® emulates the delightful experience of biting into a freshly made cream puff, combining a rich custard flavor with a crunchy texture reminiscent of its pastry shell.

This frappuccino features a substantial milk caramel sauce base infused with vanilla, layered with custard-flavored whipped cream infused with real vanilla beans, and a delectable crunch that mirrors the taste of cream puffs. Each sip promises a rich and gentle sweetness that enhances the uplifting spring vibes.

In contrast, the Cream Puff Latte blends espresso with milk and vanilla caramel sauce, offering a sweet, toasted flavor profile reminiscent of cream puffs. The velvety taste of the custard perfectly balances the espresso's subtle bitterness, topped off with crunchy elements to recreate that sweet pastry delight, providing a warm and nostalgic feeling, especially as the cool spring breezes begin to blow.

Pricing and Availability

• - Cream Puff Frappuccino® (Tall size only)

- Takeaway: 687 JPY
- In-store: 700 JPY

• - Cream Puff Latte (Hot, Tall size only)

- Takeaway: 609 JPY
- In-store: 620 JPY

These sweet delights will be available starting March 13, 2026, and could run out quickly due to their popularity.

Customization Options for a Personal Touch

Starbucks encourages customers to tailor their drink experience. Here are three recommended customizations:

1. For the Cream Puff Frappuccino®:
- Add chocolate chips and chocolate sauce for an eclair-like dessert experience. The rich chocolate complements the custard's sweetness.

2. For the Cream Puff Latte:
- Switch to blonde espresso and add an extra shot for a lighter, more aromatic coffee experience that enhances the overall cream puff flavor with its gentle roastiness.

3. For both drinks:
- Substitute regular milk with almond milk to evoke the essence of a nut-topped cream puff, adding a rich nutty flavor to your beverage.

Special Promotion for Mobile Order Users

To celebrate the launch, Starbucks is offering a 100 JPY off eTicket for those using the mobile ordering feature for the first time or returning after a long interval. From March 13 to April 20, 2026, customers can receive this discount by ordering through the official Starbucks app or website.

Starbucks Coffee Japan: A Legacy of Bringing People Together

Founded in 1996 with its first store in Ginza, Tokyo, Starbucks Coffee Japan has since expanded to over 2,100 locations nationwide as of December 2025, employing around 60,000 partners to foster community connections through every cup. It is dedicated to creating memorable moments through coffee, and exciting new flavors like the Cream Puff beverages are a testament to its commitment to innovation and celebration of seasons.