Experience Unleashing Human Potential at Tokyo 2025 World Athletics Championships

Explore the 'BLUE POTENTIAL PARK' at Tokyo 2025

Otsuka Pharmaceutical Co., Ltd., headquartered in Tokyo, is excited to announce its partnership as a global supporter of the Tokyo 2025 World Athletics Championships. With the motto 'Believe in Human Potential,' Otsuka aims to support athletes from around the globe and everyone involved in the event through its popular beverage, Pocari Sweat. The company is set to present 'BLUE POTENTIAL PARK,' a unique experience zone located in Meiji Park, adjacent to the National Stadium, from September 13 to September 21, 2025, during the event dates. This interactive space is designed to be accessible to everyone, whether ticket holders or visitors who just want to come and experience the joy of human potential.

Unleashing Potential: Interactive Experiences

The 'BLUE POTENTIAL PARK' will consist of five key areas, each aimed at engaging visitors in a fun and educational manner:

1. BLUE MIST AREA: Experience refreshing mist from six jets designed to provide a cooling effect in the heat of the event.
2. POCARI SWEAT FUTURE ROAD: An informative exhibition that uses quizzes to share trivia about the history of hydration and the benefits of Pocari Sweat.
3. CHALLENGE THE ATHLETE POTENTIAL: A challenge zone where participants can experience the thrill of athletics by testing their limits against world records in short sprints and high jumps. For instance, individuals can engage in a '100m dash' simulation, racing the top sprinter’s first 10 meters, or capture moments attempting to achieve the height of the world record in high jumping.
4. PHOTO SPOT AREA: An Instagram-worthy section where visitors can take memorable photos with a giant Pocari Sweat logo.
5. POCARI SWEAT REFRESH AREA: A relaxation space featuring benches and tables in the shape of the Pocari Sweat logo, allowing visitors to take a break.

Additionally, participants can join the 'BLUE POTENTIAL EXPERIENCE Rally,’ where they can collect stamps by exploring the various sections. Collecting three or more stamps will earn them a complimentary 300ml bottle of Pocari Sweat (while supplies last each day).

Engaging Communities and Promoting Well-Being

Otsuka Pharmaceutical has a long-standing commitment to understanding the human body and the significant role hydration plays in health. The launch of Pocari Sweat was inspired by the need to replenish fluids and electrolytes lost through sweating. The company has conducted thorough research into the health benefits of maintaining proper hydration in various scenarios, further enhancing the understanding of electrolyte replenishment.

During the Tokyo 2025 World Athletics Championships, Otsuka will actively support athletes and event staff with Pocari Sweat and its Ice Slurry product, ensuring optimal performance and safety throughout the competitions. In alignment with its long-term goals for environmental sustainability, the company will also implement innovative recycling initiatives, including the recovery of used plastic bottles for their 'Bottle-to-Bottle' recycling program, promoting the use of personal bottles among athletes and volunteers.

A Commitment to Global Health

Pocari Sweat is known as 'the drink for sweating,' created to swiftly replenish fluids and electrolytes lost during perspiration. Since its launch in Japan in 1980, the product has gained international recognition for its efficacy in various situations, from sports to daily hydration needs, reaching over 20 countries and regions. Otsuka continues to expand its global footprint, supporting local health challenges through culturally and socially relevant initiatives. With increasing sales abroad outpacing those in Japan since 2021, Pocari Sweat solidifies its status as a growing global brand.

To learn more about Otsuka Pharmaceutical and its innovative products, visit the Otsuka Corporate Website and the Pocari Sweat Brand Site. Join Otsuka in celebrating human potential and well-being at the enthralling Tokyo 2025 World Athletics Championships!