#Japan #Sapporo #MiR #Aqua Cleansing Serum #Kumagai Mari

Experience MiR's Skincare at Sapporo's First Popup Event

MiR, a revolutionary skincare brand by Mari Kumagai, will be debuting its first popup store in Hokkaido at Sapporo Mitsukoshi from August 19 to August 25, 2026. This event marks MiR's exciting entry into the departmental store scene.

At the popup, visitors will have the opportunity to try the unique "Aqua Cleansing Serum," a multifunctional product that acts as a makeup remover, facial cleanser, and booster—all in one! With its serum-like texture, this cleansing gel provides an effortless, luxurious skincare experience in just about 30 seconds.

Kumagai, the founder of MiR and renowned makeup and skincare instructor, will be present every day of the event to provide complimentary “15-Minute Personal Point Makeup” sessions. This is more than just an opportunity to learn about MiR’s innovative products; it’s an invitation to enjoy a delightful beauty experience designed specifically for the residents of Hokkaido.

Simplifying Your Morning Routine

Are you someone who values those extra minutes of sleep in the morning? Do you also worry about the drying effects of washing your face each day? MiR's mission is to streamline your skincare routine, ensuring that you never have to compromise on facial care, even during the busiest mornings.

The "Aqua Cleansing Serum" can be applied effortlessly with a cotton pad, gently removing impurities in just 30 seconds. This cleansing serum will help eliminate dead skin cells, excess oil, and any impurities to prepare a radiant base for makeup application. With an impressive 94.8% inclusion of beauty serum components, it helps not only to cleanse but also to infuse moisture into your skin.

Interestingly, the Aqua Cleansing Serum was initially marketed as a nighttime cleansing product. However, due to popular demand and positive customer feedback, MiR has actively promoted its convenience for morning use. It provides a simple yet effective solution for not just morning and evening routines, but also for gym sessions, sauna visits, or any impromptu situations like hospital stays where maintaining a consistent skincare regime might be challenging.

Why You Should Experience the Popup

What sets MiR's Aqua Cleansing Serum apart from typical cleansing waters is its luxurious, serum-like consistency that glides seamlessly across your skin. This popup allows visitors to physically interact with the product, providing a firsthand experience of its unique texture and skin-feel that’s difficult to convey online.

As a special highlight, Mari Kumagai will host daily “15-Minute Personal Point Makeup” sessions, catering to those looking to enhance their makeup skills or seek personalized advice. Whether you're interested in eyebrow shaping, color matching, or trying a new eye makeup look, these complimentary sessions will provide tailored support for your beauty needs.

Each participant will receive about 15 minutes of personalized guidance, and there's no need to pre-register—simply visit the store. Please note, due to popularity, this service is limited to one session per person throughout the duration of the popup.

Meet Mari Kumagai: The Visionary Behind MiR

Mari Kumagai, the president of MiR, began her skincare journey due to personal experiences with skin issues during her time abroad. After becoming a licensed aesthetician in New York and working at a five-star salon in Germany, she returned to Japan to educate others in beauty. Her mission has always been rooted in the belief that improved skincare can transform not just outward appearance but overall confidence and quality of life, culminating in the launch of the MiR brand in January 2025.

About MiR's Aqua Cleansing Serum

• - Name: MiR Aqua Cleansing Serum
• - Volume: 250mL
• - Price: 3,280 JPY (tax included)
• - Functionality: A combined makeup remover, cleanser, and booster, eliminating the need for rinsing or double cleansing, perfect for both morning and evening use.
• - Key Ingredients: Contains human-like ceramides, ectoin, and niacinamide for deep hydration and effective cleansing.

Popup Event Details

• - Event: MiR Sapporo Mitsukoshi Popup
• - Date: August 19 - August 25, 2026
• - Location: Sapporo Mitsukoshi, First Floor Cosmetic Event Space
• - Personal Makeup Session: Free personal makeup consultations by Mari Kumagai, approximately 15 minutes each, no reservation needed.

In conclusion, MiR’s entry into Hokkaido with this popup store is an exciting development for those passionate about skincare. Don’t miss your chance to meet Mari Kumagai and experience the transformative power of the Aqua Cleansing Serum firsthand!