Diana Eberlein of Vertosa Receives Tempter's Industry Leadership Award at NACS Show 2025
Industry Leadership Recognition for Diana Eberlein
At the recent 2025 NACS Show, held during the week of October 14, Diana Eberlein, the Chief External Affairs Officer at Vertosa, received the prestigious Industry Leadership Award from Tempters, a prominent cannabis lifestyle brand. Recognized affectionately as "The First Lady of THC," Eberlein's commitment to cannabis regulation and the promotion of responsible access has positioned her as a significant figure in the industry.
Eberlein's influence extends far beyond her title; she serves as the Chair of the Coalition for Adult Beverage Alternatives (CABA), where her efforts have been pivotal in fostering sensible cannabis policies on both federal and state levels. Her groundbreaking work aims to dismantle the stigma surrounding cannabis beverages and establish pathways for various consumers, particularly the hesitant or "canna-curious".
In an interview after receiving the award, Eberlein emphasized the need for supportive policies that enhance consumer experiences: "For THC beverages to truly go mainstream, we need policy that supports the consumer experience. The goal has always been to remove the stigma and place cannabis beverages responsibly where they belong, and this award is a reminder that we're getting closer to that every day."
The significance of her contributions to normalizing cannabis consumption was highlighted during the awards ceremony, where Eberlein received her accolade from renowned NBA legends Allen Iverson and Al Harrington, an esteemed entrepreneur and owner of Viola Cannabis. This endorsement from such influential figures underscores the cultural impact and importance of Eberlein's work within the cannabis landscape.
About Vertosa
Vertosa has carved a niche for itself as an innovator in creating active ingredients for infused products. With a scientific approach, the company develops emulsion systems that provide seamless solutions, adaptable across diverse product lines. Through its patented technology, Vertosa collaborates closely with clients to ensure precise delivery of cannabinoids while focusing on stability and enhanced bioavailability. Their dedication to science-first practices positions them as leaders in the industry, helping redefine how consumers interact with cannabis-infused products.
About Tempters
Tempters is a forward-thinking cannabis lifestyle brand founded on principles of cultural relevance, innovation, and authenticity. This brand aims to reshape the cannabis experience by blending high-quality offerings with compelling narratives. Their initiatives include partnerships with notable individuals in entertainment and wellness, along with curated events designed to celebrate cannabis culture. Tempters is at the forefront of transforming how modern society perceives and engages with cannabis, making it a staple in everyday life.
Diana Eberlein's recognition reinforces the ongoing shift in cannabis culture, aiming for a future where cannabis beverages are commonplace and socially accepted. By bridging gaps in legislation and expanding accessibility, Eberlein's work at Vertosa not only promotes consumer confidence but also fosters a more inclusive community for cannabis enthusiasts.