One-Day Intensive Workshop on Copywriting by Mitsuaki Imura: What Does 'Interesting' Really Mean?

What Does 'Interesting' Really Mean? Workshop

On December 7, 2025, the renowned Japanese copywriter Mitsuaki Imura will hold a one-day intensive workshop titled ‘What Does ‘Interesting’ Really Mean?’ hosted by Senden Kaigi Co., Ltd. This workshop aims to bolster skills for aspiring copywriters struggling with idea selection and refinement.

Characteristics of the Workshop

Mitsuaki Imura has an impressive portfolio, having worked on commercials for popular brands like Sakero Gummy and Fanta. In the fast-paced world of copywriting, many individuals can write copy, but often struggle when it comes to selecting the best ideas. This workshop emphasizes developing the ability to choose creative concepts and highlights the importance of refining and enhancing these ideas.

Imura's approach focuses on cultivating an internal standard for what is considered ‘interesting,’ helping attendees recognize great concepts that might otherwise be overlooked.

Practical Curriculum

This hands-on workshop features a meticulously structured curriculum divided into three main parts:

1. Selection: Participants will engage in exercises where they choose effective copy from the provided options.
2. Planning: Using the selected copy, attendees will plan a commercial and prepare their presentation.
3. Competition/Refinement: In the final part, participants will collaboratively extract key phrases from their work and work on refining these elements.

With a small class size, participants will have ample opportunity to communicate with the instructor and receive personalized feedback.

Instructor Profile: Mitsuaki Imura

Mitsuaki Imura, born in Hiroshima in 1968, is a prominent CM Planner and Creative Director. After graduating from the University of Tokyo's Faculty of Agriculture, he joined Hakuhodo in 1991, where he honed his skills and creative thought processes. In 2025, he established his own agency, Chime, and has been behind multiple successful campaigns including Coca-Cola's Fanta and several others. His accolades include the ACC Grand Prix and TCC Grand Prix, among others. He also authored the book 'What Does ‘Interesting’ Really Mean?' published by Diamond Inc. in 2020.

Workshop Overview

Course Name: Copywriting Course - Mitsuaki Imura Class: ‘What Does 'Interesting' Really Mean?’
Date: December 7, 2025 (Sunday) 10:30 AM - 5:00 PM
Format: Classroom session (Minami Aoyama, Tokyo)
Capacity: 20 participants
Fee: 59,000 yen (including tax 64,900 yen)
Target Audience: Individuals who can write copy but struggle to select the most compelling ideas or feel insufficiently equipped to enhance their chosen concepts.

To learn more and register for the workshop, please visit the official website for Senden Kaigi.

About Senden Kaigi

Founded in 1954, Senden Kaigi Co., Ltd. has diversified its operations beyond publishing the monthly ‘Senden Kaigi’ magazine, including educational programs, events, awards, and consulting services. The company publishes various specialized magazines and runs the web media ‘AdverTimes,’ focusing on the latest developments in marketing, creativity, and environmental issues. With about 100,000 individuals participating in its courses annually, Senden Kaigi is committed to nurturing the next generation of talent in the industry.

For inquiries about this workshop, please reach out to the Senden Kaigi Education Course Office via phone at 03-3475-3030 or email at [email protected].