#Japan #日本介護事業 #Danran no Ie #平岡社長 #Izumi-Ohtsu

Transformation Journey: A Former Homemaker's Path to Elder Care

In a heartwarming turn of events, a former housewife has successfully transitioned into a business owner, setting a remarkable example of resilience and dedication in the elder care industry. The story unfolds at the Danran no Ie facility in Izumi-Ohtsu City, run by President Hiraoka, who passionately strives to create a nurturing environment that resonates with joy and comfort for its residents.

Creating a Welcoming Space

President Hiraoka is committed to making the Danran no Ie a place where seniors feel encouraged to visit willingly. "I want our residents to feel like they want to come here every day, experiencing joy and assurance throughout their time here," he shares. This vision significantly contrasts with the traditional elder care facilities where solitude can prevail. By offering continuous recreational activities and events throughout the day, Hiraoka aims to ensure that every day is a fulfilling experience for the residents.

From hosting craft classes with professional instructors to organizing culinary events featuring homemade tofu and even conducting fish disassembly shows, the goal is to sprinkle everyday routines with excitement, ultimately crafting a joyful experience for the seniors. Hiraoka believes even if cognitive abilities wane, the feelings of joy and safety will remain etched in the hearts of the residents, highlighting that care should focus more on emotions rather than just memories.

The Drive to Succeed

Danran no Ie opened its doors in February 2023, and Hiraoka, who once worked in banking, has built a strong foundation for the business by combining practical experience with empathy. Having supported her family while working in diverse fields like daycare and banking, Hiraoka entered the elder care sector as an accountant for a multifunctional facility. Balancing figures with compassion, she quickly realized that a stable financial foundation is essential for delivering good care, fueling her desire to become an independent entrepreneur.

"Passion alone cannot sustain a business, but neither can numbers continuously thrive without heart. I am deeply committed to finding a balance that ensures sustainability for both our residents and staff," she emphasizes.

Overcoming Challenges in Initial Growth

The initial hurdle after opening was finding clients. Hiraoka candidly admits that she fell into the common trap of assuming great care would automatically draw in residents. Realizing the necessity of marketing, she began creating handmade invitations and event notices, thoroughly promoting her facility to care managers. By the second year, staff efforts led to a stable occupancy rate of 90%.

Sharing detailed observations about residents' progress, which often surprise caregivers, helped build trust over time. Hiraoka believes that being a truly select facility relies not on showiness but on the foundation of trust established with the community. The success rate of over 90% reflects that commitment to operational excellence.

Heartfelt Gratitude

One of Hiraoka's most cherished moments is receiving heartfelt thanks from residents and their families. The words from a family whose loved one had to stop attending due to hospitalization resonate deeply with her. They expressed their desire for continued attendance and noted how their relative returned home visibly happier after each visit.

While the impacts of eldercare aren't always quantifiable, it's evident that the way each day is spent influences both the residents' happiness and their family's daily life. The Danran no Ie has cultivated a community-rooted day service, heavily reliant on the trust of their residents and their families.

The Mission of Danran Biyori

"Danran Biyori," the monthly magazine from Japan's Care Business Co., eagerly shares stories from staff and owners across the country within the Danran no Ie franchise. The publication aims to highlight real initiatives of member facilities, insights from aspiring business owners, and the support provided by headquarters, seeking to enlighten more individuals about the value and attractions of Danran no Ie.

Moreover, the creation of this magazine involves a diverse team, including members with disabilities, showcasing a commitment to providing opportunities for everyone to leverage their strengths throughout the planning, interviewing, design, and editing processes.

About Danran no Ie

Danran no Ie operates as a community-focused day service incorporating local branches partnered with Japan's Care Business Co. In an inviting setting, this service accommodates around ten individuals each day, providing personalized care. They offer essential services including bathing and functional training, all while conducting unique events tailored to empower their residents' individuality.

For more details or inquiries, please visit the official website or follow them on Instagram and YouTube.