Auntie Anne's Celebrates National Auntie Day with Sweet Deals and Heartfelt Connections

Auntie Anne's® is rolling out a special celebration this year for National Auntie Day on July 26, offering a delightful way to honor the aunt figures in our lives. This special day aims to highlight the unique relationships we share with our biological aunts, chosen aunties, mentors, and other supportive individuals who contribute significantly to our lives. To mark this occasion, Auntie Anne's is inviting customers nationwide to partake in a Buy One, Get One (BOGO) pretzel promotion, which allows you to treat a loved one to something special.

The BOGO offer will be available to Auntie Anne’s Rewards members, who can indulge in a complimentary Original or Cinnamon Sugar Pretzel with the purchase of any pretzel on July 26. This initiative serves as a celebration of connection and shared moments, reminding us of the importance of cherishing the "aunties" and mentors in our lives. Whether it is your biological aunt or a friend who embodies the spirit of an aunt, this celebration is all about acknowledging their contributions to our happiness.

In an exciting twist, Auntie Anne's is collaborating with Little Words Project®, a reputable jewelry brand famous for its inspiring word bracelets. This partnership aims to create a limited-edition Auntie Anne's x Little Words Project bracelet that symbolizes the essence of the auntie bond. The bracelet features a unique design in Auntie Anne's signature colors, adorned with crystal glass and acrylic beads. Additionally, the bracelet is finished with a gold-plated enamel cast bead, perfectly capturing the heartfelt connection we have with our aunt figures.

Moreover, customers can receive a complimentary co-branded bracelet with their purchase at select Auntie Anne's locations on July 26, while supplies last. Participating locations include popular venues such as the Roosevelt Field Mall in Long Island, NY, the King of Prussia Mall in Philadelphia, PA, and the Mall of America in Minneapolis, MN, among others. For those unable to visit the in-store events, a limited number of bracelets will be available for purchase online, allowing everyone a chance to own one. These bracelets will retail for $12, or $10 for loyalty members using the code AUNTIEDAY.

Nathan Baldwin, Chief Brand Officer at Auntie Anne’s, expressed the sentiment behind this celebration, stating, "National Auntie Day is a natural extension of who we are as a brand. Aunties play such an important role in bringing people together and making life a little brighter, just like our pretzels. This celebration is about recognizing those relationships and giving people a reason to connect, celebrate, and share something they love."

Adriana Carrig, Chief Brand Officer and Founder at Little Words Project, added, "We are thrilled to partner with Auntie Anne's to celebrate the incredible bond of 'Aunties' everywhere. Our 'Auntie' bracelet has consistently been one of our most loved styles because our community deeply values the unique and supportive role that all aunts provide. Pairing our signature bracelet with the nostalgia of a favorite pretzel brand offers a meaningful way to wear our love on our sleeve."

To make the most of this generous offer, fans are encouraged to download the Auntie Anne’s app and register for the rewards program ahead of July 26. This will unlock the BOGO pretzel offer and ensure you stay informed on various celebrations and promotions throughout the year.

In sum, Auntie Anne's promises that National Auntie Day on July 26 will be a memorable day filled with the warmth and connection that comes from sharing joy and delicious pretzels. So gather your favorite aunties, mentors, or close friends, and join in on the celebration of love and kindness this special day. Whether you're exploring new flavors or simply enjoying the delights of a classic pretzel, there’s no better way to show appreciation for the aunt figures in our lives than sharing a special moment together.

Topics Consumer Products & Retail)

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