#Japan #Tokyo #Skate Era #Tony Alva #Vans Skateboarding

Vans Brings Back the Classic Skate Era Shoes

In an exciting announcement, action sports footwear and apparel brand Vans is set to revive its legendary Skate Era skate shoes, originally launched in 1976. The new model, Skate Era WaffleCup™, will hit the stores on April 6, 2026, celebrating the rich history of skateboarding as Vans Skateboarding marks its 50th anniversary. This revival not only pays homage to the classic design but also integrates advanced technology to meet the demands of modern skate performance.

A Legacy of Performance

The original Skate Era shoes are recognized as a game-changer in the world of skating. With the introduction of the Skate Era WaffleCup™, Vans aims to retain the iconic silhouette while enhancing performance capabilities. Both models are engineered to withstand the rigors of hard riding, incorporating DuraCap™ underlays for durability, SickStick™ rubber outsoles for reliable grip, and PopCush™ insoles for superior shock absorption. This fusion of heritage and innovation ensures that skaters can enjoy the classic feel of Era while benefiting from contemporary advancements.

Modern Enhancements with WaffleCup™ Technology

Skate Era WaffleCup™ brings a modern twist to the traditional low-profile silhouette, boasting unparalleled support from its cup sole construction. It combines the delicate board feel characteristic of vulcanized processes with high levels of flexibility, thus representing the pinnacle of Vans' outsole technology. Skaters can expect a responsive riding experience as they carve through the streets or perform tricks at the skatepark.

Available Models and Pricing

The Skate Era and Skate Era WaffleCup™ will be available at select retailers, including the Vans official online store, Vans Store locations, Murakami Sports outlets, Instant Skateboards, and authorized Vans skate shops. Below are the details on each model:

• - Skate Era

- Blue/Red: VN000ECR3QG
- Black/White: VN000ECRBA2
- Black/Gray (Limited at Instant Skateboards): VN000ECRDE2
- Price: ¥9,350 (tax included)

• - Skate Era WaffleCup™

- Navy/Blue Bell: VN000EF0J4I
- Black/Brown: VN000EF0YS8
- Price: ¥11,550 (tax included)

Celebrating Skateboarding Culture

The launch campaign will feature visual content and videos starring legendary skater Tony Alva, along with other prominent members of the Vans skate team, including Daiki Hoshino, Shiloh Catori, Diego Todd, Dick Rizzo, Junior Gutierrez, Pedro Delfino, and Geoff Rowley. Together, they will honor the timeline of skate shoe evolution, capturing the celebratory spirit as they embrace the new Skate Era WaffleCup™. This narrative not only looks back at the history of skating but also paves the way for future generations of skaters.

Upcoming Skateboarding Film

To accompany the launch, Vans will release a new skateboarding film featuring the two models on April 9, 2026, on its official YouTube channel, showcasing the talents of its star skaters as they put the new shoes to the test. This film promises to be an exhilarating visual feast, appealing to both longtime Vans enthusiasts and fresh faces alike.

As we celebrate the rebirth of the Skate Era, Vans continues to epitomize creativity and individual expression in action sports and street culture, ensuring that the legacy of skateboarding lives on for years to come.