#Napa Valley #New Zealand #Sauvignon Blanc #Matua #Aesha Scott

Matua Unleashes a Wave of Fresh Ideas with Aesha Scott

In an exciting new initiative, Matua, the pioneering New Zealand Sauvignon Blanc brand, is encouraging wine enthusiasts to embrace adventures with its latest campaign: Start Something Fresh. With the vibrant Aesha Scott, a chef on Bravo TV's Below Deck and globetrotter, as the brand ambassador, Matua aims to redefine the way people perceive wine enjoyment.

The campaign invites drinkers to break free from their routines and embrace spontaneity. Matua, drawing from its rich heritage, emphasizes the sheer joy of trying new things and crafting lasting memories inspired by curiosity. Scott, embodying a spirit of adventure, adds an engaging twist to Matua’s message: refreshment is about more than just the wine in your glass; it incorporates life's unpredictable moments which fuel our excitement.

Embracing A Kiwi Heritage

Matua’s historical journey began over 50 years ago when it first introduced Sauvignon Blanc to New Zealand. The significance of its heritage shines through the campaign, filmed entirely in New Zealand by an all-local creative team which highlights the authenticity and cultural essence of the brand. Aesha Scott underscores this authenticity with her excitement for the brand’s innovative flair and commitment to unique experiences.

"As a proud Kiwi, I feel a personal connection with Matua. Their willingness to embrace originality resonates with me deeply. Saying 'yes' to new adventures and savoring spontaneous moments is what refreshment truly embodies. I am thrilled to be part of this campaign," remarked Aesha Scott.

Matua Takes on Music Festivals

Recently, Aesha Scott officially commenced her partnership with Matua at the Palm Tree Music Festival in the Hamptons, an event designed for music lovers and brand enthusiasts alike. The weekend was filled with memorable moments, thanks to refreshing pours of Matua's signature Sauvignon Blanc, Lighter options, and the delightful Matua Coolers. Guests at the festival were invited to experience the brand's offerings while enjoying standout performances from artists including Kygo and The Chainsmokers.

This immersive lounge experience, branded as the Matua Sauvy Social Lounge, aims to enhance the vibrant festival atmosphere with refreshing drinks in hand, creating a perfect environment for celebration and connection. The lounge is slated to appear at various events throughout the year, extending Matua's reach to diverse audiences.

Innovating Wine Culture

Matua’s commitment to innovation is highlighted in their fresh product formats, tailoring wine experiences to accommodate a variety of lifestyles and preferences. The portfolio continues to expand effortlessly:

• - Matua Sauvignon Blanc: This signature wine remains a classic, exemplifying rich flavor while being easily accessible for various consumers.
• - Matua Lighter: A lower-alcohol, lower-calorie alternative at 9% ABV, it maintains the beloved refreshing taste, catering to health-conscious drinkers without sacrificing quality.
• - Matua Cooler: This refreshing blend of Sauvignon Blanc and sparkling water with a kiwi twist is perfect for those on the go.
• - Matua Bagnum: The latest addition offers a portable, user-friendly option that combines convenience, optimized for outdoor adventures like picnics or music festivals.

These innovative formats resonate with current consumer demands for adaptability and refreshment while retaining the essence of Matua’s pioneering spirit.

The Quest for Refreshment Everywhere

As Matua continues to thrive in the U.S. wine market, seeing consistent growth for the 16th consecutive year, the brand targets adventurous experiences that go beyond mere drinking occasions. Whether one is discovering a new travel destination, enjoying a spontaneous gathering with friends, or diving into a music festival, Matua's offerings are expertly crafted to ensure refreshment feels seamless wherever life may lead.

Consumers can conveniently access Matua’s wines nationwide or easily order them online through service platforms like Instacart and DoorDash.

Learn more about Matua's exciting journey and explore their product range by visiting Matua's website or following them on Instagram @MatuaWine.