atre YOTSUYA Celebrates 35 Years of History and Charm

Celebrate 35 Years of atre YOTSUYA

The long-awaited 35th anniversary of atre YOTSUYA will commence on September 27, 2025, and continue until October 31, 2025. Located in Shinjuku, Tokyo, atre YOTSUYA is operated by Atre Inc., a company known for its engaging shopping environments in train stations across Japan. This special event, themed "A Beginning in Yotsuya," aims to express appreciation for the community that has supported the store over three and a half decades.

A Look Back at 35 Years

Atre Yotsuya opened its doors in 1990 as the very first store of the atre brand. Throughout the years, it has served as a symbol of the surrounding Yotsuya district, connecting residents and visitors alike with an array of shops and services. As part of the celebration, atre YOTSUYA will host a series of events designed to showcase the unique appeal of both the shopping center and the local neighborhood.

Special Events

From exclusive merchandise to collaborative projects with the community, the anniversary period will be filled with exciting activities. One highlight includes a digital stamp rally where customers making purchases of 500 yen or more will be rewarded with stamps that can lead to further discounts in the future. Additionally, exclusive novelty gifts will be handed out, including limited-edition tote bags and stickers.

Moreover, the event will feature a collaborative project with Sophia University, engaging local students to enhance the festivities. This includes organizing events that celebrate the charm of Yotsuya, such as music performances and city explorations. Their events can be tracked via an Instagram page specifically created for the occasion, underscoring the close partnership between the university and the shopping center.

Exclusive Merchandise and Promotions

Shoppers can access limited-edition products and various campaigns during this anniversary period. For instance, the first 500 customers spending over 3,500 yen will receive an original tote bag, while up to 3,000 attendees will be given a custom-designed sticker. To keep track of all promotions and event recaps, customers are encouraged to stay updated through the official atre website.

Collaborative Initiatives with Students

A unique aspect of this celebration involves 23 student volunteers from Sophia University who have come together to create a vibrant community-focused event. They have developed an event website and will assist in organizing the stamp rallies throughout Yotsuya. Their enthusiasm to showcase the local area dramatically enriches the festivities.

Family-Friendly Activities

For families, atre YOTSUYA has arranged exciting activities, including a “Kid’s Stationmaster” event where children can wear customized stationmaster uniforms and take photos in an engaging setting. This event will also feature train face panels and a service consultation area for JR East, expanding on their community-oriented approach.

Conclusion

The atre YOTSUYA 35th Anniversary event promises to be a remarkable celebration filled with gratitude, creativity, and community spirit. Don’t miss out on the festivities occurring from September 27 to October 31, where the charm of atre YOTSUYA and the Yotsuya area will shine through, fostering a deeper connection with the local culture and heritage.

For more details about the event schedule and promotions, please check the official atre YOTSUYA website. Join us as we honor 35 years of history and connection — starting from Yotsuya!