Exciting Wine Tasting Business Fair 'WINE TOKYO 2026' Set for June 10th!

WINE TOKYO 2026: A Premier Wine Tasting Event

The highly anticipated wine tasting business fair, WINE TOKYO 2026, is officially set to take place on June 10th, 2026, at the prestigious Happo-en in Tokyo. Hosted by Global Co., Ltd., headquartered in Osaka, this event aims to bridge the gap between wine manufacturers, importers, and professionals in the food and beverage industry. With an expected attendance of approximately 1,200 people, primarily from restaurants and liquor-related businesses, this year marks the 24th edition of the WINE TOKYO fair.

Expanding the Wine Culture in Japan

Since its inception, the event has served as a vital platform for promoting wine culture within Japan and revitalizing the industry. The fair is designed to facilitate meaningful interactions between exhibitors and attendees, providing opportunities to discover the latest trends in the wine industry while fostering direct business negotiations. WINE TOKYO has consistently received high praise for creating an environment conducive to networking and opportunity.

The Theme for 2026: New Encounters and Value Creation

The central theme for WINE TOKYO 2026 is “Creating New Values Together: New Encounters Starting from Wine.” In a challenging landscape driven by fluctuating exchange rates and increasing costs, industry stakeholders are called to innovate in delivering new value to their customers. This exhibition aims to address these challenges by providing a platform for new encounters and discoveries, driving collaborative value creation among all participants.

Presenting a mixture of wine brands, importers, and other industry professionals, the event strives to serve as a launching pad for exciting business opportunities and partnerships. The organizing team is dedicated to preparing a meaningful experience that reflects the latest industry trends.

Special Contents to Look Forward To

WINE TOKYO 2026 will feature various exciting components:

1. Sakura Award Wine Exhibition: Showcase wines selected by female wine professionals, highlighting award-winning selections available through participating exhibitors.

2. Cocktail Demonstrations by HBA: Experience live cocktail demonstrations by talented bartenders from the Japan Hotel Bartenders Association (HBA), showcasing their craft and creativity.

3. Wine Glass Selection Show: Participate in voting for your favorite wine glasses based on design, functionality, and price. Participants will have the chance to win the UTO short stem glass through a lottery.

4. Alcohol-Free Drink Experience: Explore innovative serving styles that enhance scent and flavor using wine glasses, even for non-alcoholic beverages—a growing trend among younger consumers.

5. PHOENIX Brand Seminar: Learn from Manfred Schwarz, one of the owners of the handmade glass brand PHOENIX, who will discuss the brand's concept and offer tastings.

Registration for Attendees

Advance registration for industry professionals will open on April 20, 2026. The admission fee is set at 500 yen, which includes a tasting glass. For registration details, interested attendees can refer to the links provided. The fair is designed specifically for professionals from the food, beverage, and liquor trades, allowing for a deep dive into the evolving landscape of the wine industry.

Event Details

- Event Name: WINE TOKYO 2026
- Date: June 10, 2026
- Time: 11:00 AM - 4:30 PM
- Venue: Happo-en, Tokyo
- Expected Exhibitors: Approximately 70 companies
- Organized by: Global Co., Ltd.

For further information, industry professionals and media representatives are encouraged to visit the official links to register and stay updated on event developments. WINE TOKYO 2026 promises to be a significant highlight for wine enthusiasts and industry professionals alike, designed as a place for co-creating new values within the captivating world of wine.