JPF Restarts Official Instagram to Promote Public Sports and Cycling

JPF Restarts Official Instagram for Public Sports and Cycling Promotion

On August 4, 2026, JPF Co., Ltd. (headquartered in Chiyoda, Tokyo, CEO: Shuntaro Watanabe) officially restarted its Instagram account to continuously share efforts and attractions related to public sports and cycling promotion.

JPF is involved in various activities related to public sports, including comprehensive operations at cycling venues. The company is dedicated to promoting mountain biking through initiatives like the "MTB Challenge" and managing BMX and pump track facilities at "Nagoya Keirin BMX Race Course" and "PIST6 PUMPTRACK CHIBA". Additionally, JPF offers scholarship programs and athlete support to nurture and develop cycling sports.

To effectively communicate these activities and achievements to a wider audience, JPF has relaunched its official Instagram account. The platform will share the charm of public sports and cycling promotion, showcasing JPF's initiatives through photos and videos.

Content to be Shared

JPF's Instagram will convey accessible information about activities in both regional promotion through public sports and bicycle promotion. Key themes include:

- Initiatives related to comprehensive management of cycling venues and public sports
- Collaboration with local communities and event operations
- Promotion of cycling sports, including mountain biking and BMX
- Updates about the "MTB Challenge," "Nagoya Keirin BMX Race Course," and "PIST6 PUMPTRACK CHIBA"
- Information about JPF's scholarship programs
- Support for athletes
- Explanations of JPF's philosophy, vision, and projects such as "JPF Introduction," "Project 2048," and "Athlete Development Pathway"

Through these efforts, JPF aims to present information on public sports and cycling promotion initiatives that cannot be fully conveyed through press releases or websites. The company hopes this clear communication will deepen public understanding of its philosophy, vision, and the background of its projects.

Digital Portfolio Role

Beyond just information sharing, JPF's official Instagram also acts as a digital portfolio that continuously accumulates records of its activities. By visualizing the achieved efforts in public sports and cycling promotions, JPF will more effectively communicate its value as a business and utilize this informational asset in its sales activities and collaborations with local governments and related organizations.

Operational Strategy

Initially, the Instagram account will focus on systematically accumulating posts related to its achievements in public sports and cycling promotion. Moving forward, the platform will also embrace reels and stories to capture the live atmosphere of events, showcase the hardworking staff, and highlight the athletes and participants in action. This approach intends to create more touchpoints with the audience, expanding awareness and empathy towards public sports and bicycle promotion.

In the future, JPF will continue its commitment to safe and secure operations as a supporting entity for public sports. Through cycling promotion, the company aims to drive sports development, local revitalization, and talent development. By consistently sharing its achievements through its Instagram account, JPF hopes to deliver the charm and value of public sports and cycling promotion to a larger audience.

About JPF Co., Ltd.

Founded in 1950, JPF invented the slit camera for goal finish judgment in public sports like keirin and boat racing. Since then, the company has supported judgment operations in many public sports venues. In 2010, JPF began total management services for public sports venues, providing operational support across Japan. With a philosophy of "being a company that continuously offers opportunities for human growth," JPF actively promotes various initiatives, including local revitalization and cycling sports development.