Shaun White Teams Up with Marriott Bonvoy to Launch The Snow League

Shaun White Launches The Snow League

In a groundbreaking collaboration set to usher in a new era in winter sports, three-time Olympic gold medalist Shaun White has launched The Snow League, the first professional league exclusively focusing on snowboarding and skiing. In partnership with Marriott Bonvoy, a leading global hospitality brand, The Snow League aims to create unforgettable experiences for fans and athletes alike.

About The Snow League

Announced recently, The Snow League is poised to kick off its inaugural season in Aspen Snowmass on March 7-8, 2025. This innovative league is designed to not only showcase elite athletic talent but also to engage and inspire fans through live experiences. CEO Omer Atesmen expressed his enthusiasm for the partnership with Marriott Bonvoy, noting that their commitment to delivering exceptional experiences aligns perfectly with the vision of The Snow League.

With world-class athletes participating in state-of-the-art venues, the league aims to captivate audiences worldwide. The inaugural event will feature a men’s and women’s snowboard halfpipe competition and plans to introduce freeskiing during its second event later in 2025. Throughout the competition, athletes will accumulate points, leading to the crowning of The Snow League World Champion at the season's end.

Marriott Bonvoy's Role

As the official hotel and loyalty partner of The Snow League, Marriott Bonvoy is dedicated to enhancing the fan experience through premium hospitality offerings. The collaboration has already yielded special experiences for members, including exclusive access to the inaugural competition. Marriott Bonvoy members can redeem special packages that include a private mountain experience with Shaun White himself, VIP access to watch the event, and a three-night stay at the luxurious W Aspen hotel.

Peggy Roe, Executive Vice President and Chief Customer Officer for Marriott International, stated, "The Snow League is set to be the next global sports phenomenon. With Marriott Bonvoy, fans will gain unparalleled access to its debut season, allowing them to live their sports dreams while enveloped in luxury."

Looking Ahead

Besides providing unique experiences, Marriott Bonvoy will co-host championship parties and track athlete experiences throughout the season. Fans will have opportunities to explore Marriott's vast portfolio of ski resorts worldwide, ensuring they can stay close to all the exciting action during the winter season.

The Snow League is represented by Range Sports, which will advise on media rights and commercial partnerships to broaden exposure. NBC Sports and Peacock are set to present the inaugural Aspen Snowmass event live, ensuring that this new league reaches a global audience.

This ambitious project, which began in June 2024, aims not just to entertain but to foster a vibrant community around snow sports. Shaun White's vision for The Snow League is ambitious yet grounded in giving fans and athletes alike a unique platform to share their passion for winter sports.

For sports lovers looking to be part of this exciting journey, ticket sales for the inaugural event are now available, and additional information can be found on The Snow League's official website. Follow the league on social media platforms for the latest updates and behind-the-scenes content.

Whether you're a die-hard snowboarding fan or simply love the thrill of competition, The Snow League promises to provide a thrilling season of adrenaline and excitement.