#United States #Scottsdale #Marketing AI #Twistive #AI Consultancy

Twistive Launches to Transform Marketing Communications with AI

Twistive, an innovative consultancy founded specifically for marketing and communications professionals, has recently launched with a bold mission: to assist brands and agencies in transitioning from chaotic, experimental AI practices to structured and scalable implementations. With the increasing prevalence of unregulated AI tools and isolated workflows, Twistive's services are designed to help teams integrate AI into their daily operations, ensuring measurable impacts on their business processes.

Cathy Planchard, the CEO of Twistive, has a rich background in leading global marketing strategies and AI adoption across various sectors. With her insights, Twistive aims to address the critical gaps that many organizations face regarding AI implementation. Although many teams experiment with AI technologies, they often struggle with challenges such as unapproved tools, ineffective training methods, and scattered information, which hinder significant progress.

“The challenge we’re observing isn’t merely about compliance, it’s an adoption crisis,” says Planchard. “While executives are aware that their teams utilize AI, they lack visibility into how, where, and to what extent these tools align with their overarching business objectives.” She points out that teams frequently become stalled in their efforts to leverage AI effectively.

To combat these dilemmas, Twistive introduces a comprehensive range of services tailored to the unique demands of the marketing and communications field. These include:

• - Workforce Readiness & Role-Based Training: By evaluating existing team capacities and mapping necessary skill sets, Twistive formulates future-ready roles through specialized training and customized workforce blueprints.

• - Change Management & Governance: Twistive assists organizations in developing policies, rollout plans, and feedback mechanisms to foster team alignment, alleviate resistance, and embed AI adoption within their operational framework.

• - Tech Stack Optimization & GPT Development: The consultancy audits and refines existing AI tools, offering impartial recommendations for both commercial solutions and custom Generative Pre-Trained Transformers (GPTs) that can be tailored to company data and workflows.

• - Fractional CMO & CAIO Leadership: Organizations can gain high-level strategic guidance for AI and marketing transformation without necessitating full-time hires.

“Twistive elevates training beyond mere instruction to tackle concrete, role-specific challenges and create systems that promote scalability,” emphasizes Planchard. “In one instance, we successfully halved creative turnaround times by seamlessly integrating AI into content workflows. Another collaboration saw us eradicated shadow AI risks through the introduction of secure systems, allowing for continued momentum.” These aren't abstract objectives; they are tangible, operational improvements.

With extensive expertise across North America, EMEA, and APAC, Twistive is set up to support global initiatives while accommodating regional distinctions. This equips teams to implement AI solutions with clarity, security, and cultural relevance.

To discover more about how Twistive can transform your team's marketing communications through AI, or to schedule a strategic consultation, visit www.twistive.ai.

About Twistive

Twistive is a global AI consultancy specifically engineered for the marketing and communications sector. By fusing in-depth industry knowledge with technical expertise, Twistive facilitates organized and scalable AI adoption through various offerings, including workforce readiness, role-based training, governance, tech stack refinement, and fractional leadership. The consultancy empowers brands to rethink traditional work methodologies and adapt to a hybrid human-AI future, ensuring agencies can evolve their operations, pricing strategies, and service delivery models effectively.