#China #Hisense #Qingdao #High-End TV #Counterpoint Research

Hisense Achieves Remarkable Milestone in High-End TV Market

In a notable development for the consumer electronics industry, Hisense has achieved an impressive feat by securing the second spot globally in the high-end television market, according to the latest report from Counterpoint Research. This milestone comes in the third quarter of 2024 and reinforces Hisense's status as a dominant player in the sector, boasting an impressive market share of 24%.

A Record-Breaking Quarter for High-End TVs

The overall high-end television market witnessed an extraordinary growth rate of 51% compared to the previous year, marking a historical achievement. Hisense’s growth is further underscored by the staggering increase in shipments of Mini-LED televisions, which skyrocketed by 102%, surpassing that of OLED TVs. Moreover, the shipment volume for OD-LCD TVs also experienced substantial growth of over 50%, officially crossing the four million units mark for the first time in a single quarter.

Hisense stands tall among Chinese brands as it embodies a successful premium TV strategy, effectively tapping into the foreign market for high-quality laser televisions priced between $3,000 and $5,000. A testament to Hisense's technical capabilities is its Xbox certification announced this year, further enhancing the brand's competitiveness in the high-end TV market.

Leading the 100-Inch TV Market

As the global leader in the 100-inch TV segment, Hisense continues to set trends in large-screen televisions, delivering enhanced experiences to consumers. Additionally, the brand's collaboration with the innovative game