#Japan #Tokyo #film photography #Leica Cameras #Yosemite Strap

Discover the Art of Film at Yosemite Strap's 'Film is Art' Event

From January 22 to February 10, 2026, Yosemite Strap will host an exclusive event titled 'Film is Art' at Hankyu Men's Tokyo's 1F MAIN BASE. This pop-up art showcase emphasizes the beauty found within the ambiguous world of film photography and the unique value of one-of-a-kind items that mass production cannot replicate. With the aim of redefining camera culture as an expression of art rather than just mere documentation, this event is a celebration of creativity and craftsmanship.

Limited Edition Custom Leica Cameras

At this pop-up, attendees can marvel at vintage Leica cameras from the 1940s to 1960s, meticulously restored by skilled artisans. Yosemite Strap will also offer a limited supply of custom Leica cameras, each finished by hand with stunning Hammered and Piano Black paint, turning them into masterpieces that truly reflect the brand's artistic vision. These unique cameras are available exclusively at this event and represent an exceptional opportunity for photography enthusiasts and collectors alike.

Design Your Own Camera Strap

Yosemite Strap goes beyond showcasing unique cameras; they also provide a creative experience for guests through the option to customize camera and mobile straps. Visitors can choose from over 3,000 permutations of materials, colors, and components to create a strap that is uniquely their own. You can place your order on-site and leave with a personalized strap, making this event not just an exposition but an interactive art experience.

Sneak Peek of New Bag Collection

In addition to camera gear, Yosemite Strap will preview a new bag collection directed by renowned fashion director Kaneko, launching in February 2026. These bags, limited in quantity, are crafted from luxurious LIMONTA nylon, echoing the functional yet aesthetically pleasing designs found in Yosemite Strap’s existing products. Inspired by the concept and structure of camera gadgets, this fresh collection reinforces Yosemite Strap's identity as a brand that marries utility with elegance.

Event Details

• - Event Name: Film is Art
• - Dates: January 22, 2026 – February 10, 2026
• - Location: Hankyu Men's Tokyo 1F MAIN BASE, 2-5-1 Yurakucho, Chiyoda, Tokyo

About Yosemite Strap

Yosemite Strap was born from the experiences of a Japanese photographer who connected with climbers during a shoot in Yosemite National Park, California. This brand creates high-quality camera and mobile straps using durable climbing rope, featuring an innovative 'Alligator Lock System' developed in conjunction with YKK. Recognized for their superior craftsmanship, these straps have even been adopted by Germany's prestigious camera manufacturer Leica, earning acclaim as the 'ultimate strap.' The brand has since expanded to create smartphone-compatible crossbody straps and has collaborated with various outdoor and fashion brands such as Mammut.

With such a rich array of hands-on artistic experiences and high-quality products on display, the 'Film is Art' event at Yosemite Strap promises to be a must-visit destination for anyone passionate about photography and art. Don't miss this opportunity to explore the elegant intersections of film, craftsmanship, and creativity in the heart of Tokyo.