#Japan #AS2OV #STANDARD SERIES #Bags #Hyogo

AS2OV Unveils a Stylish New Grey Color for STANDARD SERIES

AS2OV, a prominent bag brand managed by UNBY Co., Ltd., has announced the release of a fresh grey color for its greatly admired STANDARD SERIES. This new offering highlights the brand's commitment to blending practicality with stylish design, making it a must-have for those seeking both form and function in their bags.

About AS2OV

Founded by Daichi Fujimatsu in 2013, AS2OV stands for "A Shared Sense of Value," reflecting the brand's vision to provide high-quality products that everyone can appreciate. The designers, who are well-versed in the art of bag-making, focus on crafting bags that seamlessly integrate modern function with timeless aesthetics. Each product is designed with the user's experience in mind, incorporating well-thought-out storage solutions and pocket designs that cater to contemporary needs.

To ensure the production of exceptional bags, AS2OV collaborates with fabric brands and manufacturers worldwide. This process includes the development of custom fabrics and the selection of factories that specialize in the necessary techniques to produce their signature items. By sourcing parts from around the globe and utilizing high-quality leather from Japanese tanneries, AS2OV guarantees its products meet the highest standards of quality.

Inside the STANDARD SERIES

Launched last year, the STANDARD SERIES encapsulates the essence of classic bag design through the lens of AS2OV's innovative approach. Characterized by universal designs infused with unique functional elements, each bag in the lineup strikes an ideal balance between familiarity and surprising usability. The series features bags that boast a classic look yet offer unexpected conveniences, making them ideal for everyday use.

The bags are crafted from specially developed CORDURA® nylon fabric that has been coated with "FINE TEX" to provide impressive waterproof capabilities. With a waterproof rating of 7,000mm and breathability between 5,000mm to 7,000g/m²/24hrs, these bags excel in both durability and functionality. The distinctive nylon blend, which mimics the soft feel of cotton, is another hallmark of AS2OV's commitment to quality.

The New Summer-Inspired Grey

The newly released grey color for the STANDARD SERIES is not only refreshing but also perfect for the warm seasons ahead. While many men's bags lean towards darker hues like black, navy, or khaki, this grey shade adds a unique twist to the standard palette, making it stand out.

Inside, the bags feature a vivid purple lining, giving a pop of color when glimpsed through zippers or when opened. This striking contrast enhances the overall aesthetic while also being functional.

Product Details and Pricing

The new grey shade is available across several bag styles:

• - DAY PACK: ¥28,600 (incl. tax)
• - SACOCHE: ¥13,200 (incl. tax)
• - MESSENGER: ¥30,800 (incl. tax)
• - MOBILE POUCH: ¥8,250 (incl. tax)
• - TOTE SHOULDER S: ¥24,200 (incl. tax)
• - TOTE SHOULDER L: ¥26,400 (incl. tax)
• - PACKABLE DRINK HOLDER: ¥6,050 (incl. tax)

Customers can purchase these stylish bags through AS2OV’s direct retail locations and the official UNBY online store.

The Vision Behind UNBY

After establishing UNBY Co., Ltd., Daichi Fujimatsu set out to create a platform not just for AS2OV but to showcase various brands including international names like NATIVE UNION and CABIN ZERO. The flagship store, found in the Aono Dam Memorial Hall, stands as a testament to the brand’s growth and commitment to quality.

AS2OV’s blend of style, functionality, and commitment to quality continues to leave a mark on the fashion accessory landscape, making its new grey bags an essential addition for 2023. Don't miss out on this opportunity to own a piece of modern bag design that embodies both shared values and innovative craftsmanship.