#China #Hisense #Qingdao #Laser TVs #RGB MiniLED

Hisense's Stellar Performance in the Global TV Market

In a recent report by Omdia, Hisense has been recognized as a leader in the global television market, especially in the categories of large screen televisions, specifically those with 100-inch screens and larger. For three consecutive years, from 2023 to 2025, Hisense achieved remarkable sales figures, representing a remarkable 57.1% share of global shipments in 2025 alone. This impressive statistic solidifies Hisense's position at the forefront of the consumer electronics market.

Continued Leadership in Laser TVs

Notably, Hisense has also excelled in the segment of laser televisions, achieving a market share of 70.3% in 2025. This marks the seventh consecutive year that Hisense has maintained its leading position in this niche area. The company's commitment to innovation and quality in laser technology is evident, reinforcing its competitive advantage within this strategically critical category.

Cutting-Edge Technology: RGB MiniLED

A core aspect of Hisense's sustained leadership is its dedication to cutting-edge display technologies, notably the RGB MiniLED. As the pioneering force behind this technology, Hisense has successfully transitioned from early research phases to large-scale commercialization. This evolution has provided distinct advantages in color accuracy, brightness control, and viewing comfort, particularly for ultra-large screens.

According to Omdia's overview of CES 2026, RGB MiniLED televisions are positioned to drive the next phase of growth in the display industry, indicating a swift expansion expected post-2026. This growth trajectory reflects a broader industry shift where Hisense has long been a leader.

Future Opportunities and Innovations

Looking ahead, Hisense appears well-poised to expand its competitive edge. It is currently the only brand that encompasses a full ecosystem of display technologies, from RGB MiniLED to TriChroma Laser and MicroLED. This extensive range facilitates a comprehensive approach towards pioneering visual innovations aimed at the next generation.

At CES 2026, Hisense showcased its latest innovations, including the 116UXS, which is the first television powered by RGB MiniLED evo technology. Additionally, the UR8 and UR9 RGB MiniLED lines and the award-winning XR10 laser projector garnered attention, further confirming Hisense's commitment to delivering premium viewing experiences.

Setting Visual Standards

By leading critical technological transitions in large-screen displays, Hisense is not only providing consumers with high-quality viewing but also setting visual standards for the next generation of screens globally. With its focus on innovation and a robust global distribution network, Hisense is reinforcing its position as a dominant player in the consumer electronics landscape.

About Hisense

Founded in 1969, Hisense is a globally recognized leader in home appliances and consumer electronics, operating in over 160 countries. The company specializes in the production of high-quality multimedia products, home appliances, and smart IT solutions. According to Omdia, Hisense holds the number one position in the market for televisions measuring 100 inches and larger from 2023 to 2025. As an innovator in RGB MiniLED technology, Hisense continues to lead in next-generation display technologies. Additionally, as the official sponsor of the FIFA World Cup 2026™, Hisense is working towards strengthening its global sports partnerships and communicating its brand ethos to a wider audience.