#Japan #Bunkyo #pHmedia #WED #ExchangeWire

Overview of the Event

On August 26, 2026, a free online event titled "ThoughtLeaders" will be hosted by ExchangeWire JAPAN. The event is organized by Digital Infact, a subsidiary of Seed Planning Inc., based in Bunkyo, Tokyo. Starting at 17:00, participants can engage with key insights from industry leaders regarding retail media's applications rooted in purchase behavior.

About ThoughtLeaders

ThoughtLeaders is a virtual mini-live event featuring presentations and discussions led by influential professionals in the marketing industry. This event is an excellent opportunity for those engaged in advertising strategy, especially regarding retail media, to gain expert opinions and insights. Following nine successful editions, this will mark the tenth event in the series, focusing on a timely topic: how retail media can be utilized effectively by basing strategies on consumer purchases rather than traditional advertising metrics.

Key Topic: Utilizing Retail Media

On this occasion, the discussion will feature guest speakers such as Toshiki Arai, CEO of WED, a receipt redemption application provider, and Tatsuya Matsui, COO of pHmedia, a joint venture between Pan Pacific International Holdings, which operates the nation's largest discount store Don Quijote, and Hakuhodo.

With numerous retail media platforms emerging, the event aims to unveil how advertisers and agencies can effectively leverage these channels tailored to consumer buying behaviors. This seminar will differentiate marketing strategies based on purchasing data from those using demographic or browsing data, offering insights into the effectiveness and operational capabilities of retail media.

Seminar Highlights

Participants can look forward to exploring several core topics:

• - Strengths and weaknesses of different types of retail media
• - Variances in utilization based on brand and product
• - Key considerations when implementing retail media strategies

Additionally, attendees who register will have the opportunity to enter a draw to win e-gift vouchers from GIFTY, with 100 gifts up for grabs. Don’t miss the chance to enhance your marketing approach by aligning with consumer purchase data!

Event Details

• - Date: August 26, 2026
• - Time: 17:00 - approximately 17:50
• - Format: Online via ZOOM webinar
• - Cost: Free

Agenda

17:00 - Introduction
17:05 - Presentations from WED and pHmedia
17:35 - Q&A Discussion with ExchangeWire JAPAN Editorial Staff
17:50 - Conclusion

Speakers

• - Toshiki Arai - CEO of WED
• - Tatsuya Matsui - COO of pHmedia

Moderator

Chika Tsunoda - Editor, ExchangeWire JAPAN

Registration Information

Interested parties can register for the event via this link before the deadline of August 25, 2026, at 10:00. This event is ideal for advertising agencies considering retail media in their planning, manufacturers interested in utilizing retail strategies, and stakeholders in the online advertising sector looking to understand the operational realities of retail media.

Viewing Guidelines

Once registered, participants will receive a unique URL via email to access the event. Please ensure email details are correct to avoid missing the access link. Note that this URL is exclusive to registered attendees and should not be shared publicly.

Contact Information

For any inquiries, please reach out to Digital Infact at [email protected].

Stay informed and enhance your marketing effectiveness by attending this insightful event!