A New Era for Medallion Berglavia Resort: Golf Meets Pet-Friendly Experiences
The Medallion Berglavia Resort, nestled in the beautiful surroundings of Ena, Gifu Prefecture, is set to transform the conventional perception of golf courses by hosting a private Dog Festival from November 29 to 30, 2025. The event, titled "Medallion Dog Fest Hole in Wan!" aims to attract dog lovers, golfers, and local residents, showcasing a new model for a pet-friendly resort while introducing innovative methods to revitalize the golfing industry amid declining player numbers.
With Japan's aging population and a shrinking number of golfers, the industry faces numerous challenges. The current number of operational golf courses in Japan is around 2,064, which reflects a decrease of 258 courses since 2009. Additionally, the player population has fallen from approximately 14 million to around 6 million. Contrarily, the pet market is flourishing, projected to reach a staggering 1.7 trillion yen by 2024, driven by the rising demand for pet-friendly accommodations and dog-friendly travel experiences.
In response to these shifting dynamics, the Medallion Berglavia Resort is committed to fostering an environment where pets and their owners can enjoy their time together while indulging in culinary delights and leisure activities. This strategic pivot transforms the golf course from merely a place to play into a resort where visitors can stay with their pets and engage in various experiences, promoting the idea of a harmonious coexistence between dogs and humans in a resort setting.
The resort plans to offer luxurious villas that welcome pets, exclusive hotel accommodations for members with dog-friendly premium rooms, and the delightful 'Bell-Wanko' restaurant where guests can savor meals alongside their furry friends. A range of amenities including a dog park for all breeds, a pet hotel, and a unique opportunity to play golf accompanied by dogs are also in the works. This presents a rare chance for dog lovers to navigate the golf course together with their pets, sharing memorable moments on the green.
The Dog Fest event itself is designed to be an engaging gathering, featuring a variety of activities such as a trial version of dog-friendly golf, hot air balloon rides, live performances, dog yoga, dog dancing, and countless exhibitors showcasing pet-related products and services. Moreover, attending the event will be free of charge, though a parking fee of 1,000 yen will be collected to maintain environmental quality.
As we embrace this new venture, the Medallion Berglavia Resort envisions an enriching collaboration with CarLifeJapan, a Tokyo-based company specializing in pet-friendly travel experiences. Together, they aim to reimagine the potential of leisure spaces, managing the resort's operations while contributing to local community development. The opportunity to market and organize community-centered events is already underway, inviting collaboration with businesses looking to optimize their presence in this booming market.
The resort's manager, Takamitsu Fujiwara, expressed his excitement for this novel direction, saying, "By welcoming dog lovers into a facility that has historically catered to golf enthusiasts, we hope to redefine how a resort coexists with nature. The name 'Hole in Wan!' symbolizes the interconnectedness of golf, dogs, and human companionship."
Meanwhile, CarLifeJapan's CEO, Yuichiro Nose, touted the project as an innovative model that uses idle time and space at golf courses to create valuable experiences for dog owners. He emphasized the importance of building a community and encouraged other businesses to get in touch for collaboration.
Whether you're a golf enthusiast or a proud dog owner, the Medallion Dog Fest at the Medallion Berglavia Resort caters to a diverse audience, creating a comfortable atmosphere where you can enjoy quality time with your beloved pets. The invitation remains open for businesses and media alike who are eager to participate in this exciting event. For inquiries or to secure an exhibition space, please contact CarLifeJapan at [email protected].
This initiative stands to not only rejuvenate the local economy but also foster a tourism culture that centers around the joys of traveling and spending time with pets. With ongoing plans to collaborate with various resort facilities across the nation, CarLifeJapan continues to pioneer the movement of enhancing regional revitalization through pet-inclusive travel experiences.
With Japan's aging population and a shrinking number of golfers, the industry faces numerous challenges. The current number of operational golf courses in Japan is around 2,064, which reflects a decrease of 258 courses since 2009. Additionally, the player population has fallen from approximately 14 million to around 6 million. Contrarily, the pet market is flourishing, projected to reach a staggering 1.7 trillion yen by 2024, driven by the rising demand for pet-friendly accommodations and dog-friendly travel experiences.
In response to these shifting dynamics, the Medallion Berglavia Resort is committed to fostering an environment where pets and their owners can enjoy their time together while indulging in culinary delights and leisure activities. This strategic pivot transforms the golf course from merely a place to play into a resort where visitors can stay with their pets and engage in various experiences, promoting the idea of a harmonious coexistence between dogs and humans in a resort setting.
The resort plans to offer luxurious villas that welcome pets, exclusive hotel accommodations for members with dog-friendly premium rooms, and the delightful 'Bell-Wanko' restaurant where guests can savor meals alongside their furry friends. A range of amenities including a dog park for all breeds, a pet hotel, and a unique opportunity to play golf accompanied by dogs are also in the works. This presents a rare chance for dog lovers to navigate the golf course together with their pets, sharing memorable moments on the green.
The Dog Fest event itself is designed to be an engaging gathering, featuring a variety of activities such as a trial version of dog-friendly golf, hot air balloon rides, live performances, dog yoga, dog dancing, and countless exhibitors showcasing pet-related products and services. Moreover, attending the event will be free of charge, though a parking fee of 1,000 yen will be collected to maintain environmental quality.
As we embrace this new venture, the Medallion Berglavia Resort envisions an enriching collaboration with CarLifeJapan, a Tokyo-based company specializing in pet-friendly travel experiences. Together, they aim to reimagine the potential of leisure spaces, managing the resort's operations while contributing to local community development. The opportunity to market and organize community-centered events is already underway, inviting collaboration with businesses looking to optimize their presence in this booming market.
The resort's manager, Takamitsu Fujiwara, expressed his excitement for this novel direction, saying, "By welcoming dog lovers into a facility that has historically catered to golf enthusiasts, we hope to redefine how a resort coexists with nature. The name 'Hole in Wan!' symbolizes the interconnectedness of golf, dogs, and human companionship."
Meanwhile, CarLifeJapan's CEO, Yuichiro Nose, touted the project as an innovative model that uses idle time and space at golf courses to create valuable experiences for dog owners. He emphasized the importance of building a community and encouraged other businesses to get in touch for collaboration.
Whether you're a golf enthusiast or a proud dog owner, the Medallion Dog Fest at the Medallion Berglavia Resort caters to a diverse audience, creating a comfortable atmosphere where you can enjoy quality time with your beloved pets. The invitation remains open for businesses and media alike who are eager to participate in this exciting event. For inquiries or to secure an exhibition space, please contact CarLifeJapan at [email protected].
This initiative stands to not only rejuvenate the local economy but also foster a tourism culture that centers around the joys of traveling and spending time with pets. With ongoing plans to collaborate with various resort facilities across the nation, CarLifeJapan continues to pioneer the movement of enhancing regional revitalization through pet-inclusive travel experiences.
Topics Travel）
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