#United States #Bend, Oregon #Ocean Conservancy #Protect Where We Play #Hydro Flask

Hydro Flask Partners with Ocean Conservancy

In a significant move towards environmental sustainability, Hydro Flask®, renowned for its premium insulated stainless steel bottles, has joined forces with Ocean Conservancy. This new multi-year collaboration positions Hydro Flask as the Team Ocean Platinum Champion in the Protect Where We Play initiative, aimed at combating the escalating issue of single-use plastic pollution in marine environments.

Addressing Ocean Pollution

Recent statistics from Ocean Conservancy highlight a grave threat to our oceans: nearly 200 million metric tons of plastic are currently circulating in these waters, with an alarming additional 11 million metric tons entering every year. This volume is equivalent to a garbage truck-full of plastic being dumped into the ocean every minute. The Protect Where We Play initiative emphasizes the critical role of the ocean as our planet's life-support system. Athletes, artists, and fans are called upon to recognize and protect this vital resource. Jenna DiPaolo Colley, Chief Brand and Communications Officer at Ocean Conservancy, stresses the importance of collective action in reducing plastic waste, stating that every breath taken by individuals—be it on the playing field or in the stands—relies on the health of our ocean.

Goals of the Partnership

Hydro Flask's commitment to environmental stewardship is evident in its foundational values, promoting the preservation of the natural landscapes where recreational activities occur. This partnership with Ocean Conservancy is set to expand Hydro Flask’s previous efforts in community-focused environmental initiatives and will harness the power of the sports and entertainment sectors.

Key initiatives under this partnership include:

1. Community Engagement Events: This will involve interactive programming in stadiums and at events, mobilizing athletes, artists, and fans alike to contribute to reducing plastic usage.
2. Educational Campaigns: Significant outreach efforts will be made through digital channels and ground initiatives, enlightening fans on practical strategies for minimizing their plastic footprint.
3. Cleanups: Collaborating with Ocean Conservancy’s International Coastal Cleanup®, Hydro Flask will organize volunteer-led efforts to clear waste from beaches and waterways, collecting valuable data on plastic pollution.
4. Impact Assessment: The partnership will leverage Ocean Conservancy’s tools, such as the Clean Swell App, to monitor the effectiveness of efforts aimed at plastic reduction.

In the first year alone, Hydro Flask plans to engage fans at two leading sports events, promoting awareness about plastic pollution in conjunction with the EcoAthletes Collegiate Cup. Come June and July, during the FIFA World Cup, activations will be hosted in Miami, connecting global sports to ocean health.

About Hydro Flask

Founded in 2009, Hydro Flask has positioned itself as a leader in insulated beverage containers, committed to promoting sustainable choices and reducing reliance on single-use plastics. Each of their products is designed keeping in mind the active lifestyle of their consumers, embodying the rallying call of "Refill for Good". The company’s social responsibility efforts further align with its mission to create lasting environmental change.

About Ocean Conservancy

With over 50 years of experience, Ocean Conservancy has implemented science-driven strategies to address the pressing issues our oceans face today, such as climate change and biodiversity loss. By rallying communities and organizations, they create powerful networks focused on ocean preservation, proving that collective action can drive significant change.

For more information on how you can participate in the Protect Where We Play initiative, visit protectwhereweplay.com and learn more about Hydro Flask’s values at hydroflask.com. Together, we can safeguard our oceans for future generations.