Heinz's Trade-Up Initiative in Dubai: Turning Unwanted Ketchup into Bottles

From Kitchen Stash to Ketchup Upgrade: Heinz Trade-Up in Dubai



Is your kitchen cluttered with takeaway ketchup sachets that you might never use? You're not alone. A recent survey by Heinz revealed that a staggering 70% of UAE residents have a similar scenario at home. An impressive 48% of them admit to having 5-10 leftover sachets lingering in their kitchens, contributing to a sense of frustration.

To tackle this issue, Heinz has launched a unique initiative called the Heinz Trade-Up, aimed at transforming those unwanted sachets into something far more appealing—a full bottle of Heinz ketchup. Scheduled from April 16 to April 20, 2025, residents in neighborhoods like Jumeirah Village Circle, Jumeirah Beach Residence, Discovery Gardens, and Bur Dubai can take part in this creative exchange.

The Exchange Process



The process is simple and fun! Participants can visit specially designed Heinz vending machines set up in select locations. For every five ketchup sachets handed over, individuals will receive one full bottle of Heinz ketchup. This initiative not only helps clear away clutter but also ensures that more people have access to the beloved tomato condiment in its preferred form.

The heart of this program lies in making life more delicious while encouraging a sustainable approach to reducing waste. Passant El Ghannam, the Marketing Director for Kraft Heinz Middle East, explains, "Heinz fans take their ketchup seriously, and their deep affection for it often results in an unwanted stockpile of sachets. Through the Heinz Trade-Up, we're providing a fun and engaging way to upgrade their stash."

Event Locations and Details



To make the most out of the Trade-Up, residents are encouraged to follow @heinzarabia on Instagram for real-time updates on vending machine locations. The participating spots for the Trade-Up will include:
  • - April 16, 2025 - Bur Dubai
  • - April 17, 2025 - Circle Mall
  • - April 18, 2025 - JBR (Jumeirah Beach Residence)
  • - April 19, 2025 - Discovery Gardens
  • - April 20, 2025 - JVC Residential

Each venue will be open from 2 PM to 8 PM, giving enough time for residents to bring their excess ketchup sachets and make the swap.

Conclusion



The Heinz Trade-Up initiative embodies Kraft Heinz's commitment to both consumer satisfaction and sustainability. By engaging with the community in a resourceful and fun way, they not only encourage the efficient use of products but also foster a stronger connection with their brand. Whether you’re a ketchup aficionado or simply looking to declutter your kitchen, this program offers the perfect solution. Don't miss the chance to turn your surplus ketchup sachets into delicious Heinz bottles—join the Trade-Up and make your culinary experiences even tastier!

For more details on participating locations and updates, keep an eye on social media channels or reach out to Heinz for any inquiries. Let’s declutter, recycle, and enjoy the deliciousness of Heinz ketchup together!

Topics Consumer Products & Retail)

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