cbdMD Welcomes Wade Brown as New Chief Marketing Officer, Focusing on Multi-Brand Growth

cbdMD Appoints Wade Brown as Chief Marketing Officer

cbdMD, Inc. has recently made headlines with the announcement of Wade Brown as its new Chief Marketing Officer (CMO). Brown's arrival marks a pivotal moment for the company as it aims to strengthen its multi-brand initiatives across various retail and digital platforms, including DTC and Amazon.

A Proven Leader in Consumer Growth

Wade Brown brings a wealth of experience in consumer wellness and brand strategy, having joined cbdMD in March 2025. Over the past year, Brown has played a crucial role in stabilizing the company’s brand portfolio and has been instrumental in the integration of Bluebird Botanicals into cbdMD’s existing framework. Under his leadership, cbdMD has reported notable financial success, with a 19% year-over-year revenue growth and a 12% sequential increase in revenue.

Prior to taking on the CMO role at cbdMD, Brown held various senior leadership positions at respected companies such as NatureWise and Vanity Planet, covering a diverse range of sectors from dietary supplements to omnichannel consumer packaged goods. His expertise in e-commerce, brand portfolio management, and performance marketing will be vital for cbdMD as it continues to expand its reach in the wellness market.

Focus on Health and Wellness

In his new role as CMO, Brown will spearhead marketing strategies across cbdMD’s vast product lineup, including major brands like cbdMD, Paw CBD, Oasis, and Bluebird Botanicals. His approach will encompass brand strategy, marketplace execution, retail support, and customer relationship management (CRM). The overarching goal is to develop a robust marketing system that emphasizes the health and wellness categories, as well as CBD products.

Ronan Kennedy, CEO of cbdMD, remarked on Brown's appointment, stating: "Wade's practical understanding of market dynamics is invaluable. He is not just a marketer; he is an operator who grasps the complexities of the DTC landscape, retail, and customer acquisition strategies. His guidance will be crucial as we shift towards a more comprehensive wellness platform."

Expanding Beyond CBD

Brown believes that while cbdMD has established a strong foundation in CBD products, the company’s future lies in evolving into a multi-brand consumer wellness platform that goes beyond traditional cannabis offerings. He emphasizes the importance of clear positioning and disciplined execution to capture a larger market share within the wellness industry. Brown said, "Our mission is to build an operational framework that not only drives growth but also delivers enduring value to both customers and shareholders."

As cbdMD progresses under Wade Brown's leadership, the company is well poised to tap into new wellness markets, enhancing its customer engagement and brand loyalty while maintaining its commitment to quality and transparency in its products. This strategic shift could potentially redefine the wellness landscape as cbdMD aims to lead in diversified health and wellness solutions.

Conclusion

The appointment of Wade Brown as Chief Marketing Officer at cbdMD is a significant step towards broadening its market influence in the cannabinoid wellness space. With his extensive background and proven track record in brand growth, Brown is set to drive cbdMD towards a future of expansive opportunities. By developing a cohesive marketing strategy that integrates multiple brands, cbdMD aims to deepen its relationship with consumers and continue its upward trajectory in the industry.

For more information about cbdMD and its product offerings, please visit their official websites or follow them on social media platforms.