Exploring Inner Branding and Recruitment Public Relations in the Game Industry: An Event Recap
In the bustling world of public relations, the ability to effectively communicate both externally and internally is paramount—especially in niche sectors like the game and entertainment industries. SPRINT Co., Ltd., based in Minato, Tokyo, is pioneering efforts to reinforce this dual communication approach via its collaborative initiative named "Hitomishiri K広報の放課後" (Hitomishiri K Public Relations After School). Set to hold its second event on August 4, 2026, this initiative aims to gather shy public relations personnel from various firms to share insights and experiences, thereby enriching the community’s collective knowledge.
This forthcoming event will focus on the theme of "Inner Branding and Recruitment Public Relations," targeting professionals who often find themselves sharing more news with the outside world than nurturing internal communications. Strikingly, many internal staff might not be up to date with company developments, while external entities receive information about the same with ease. To tackle this, the event will feature valuable case studies from notable speakers in the industry.
The first session will include presentations from leading figures such as Rei Nakajima from Colorful Palette and Tomoko Nemoto from CyberAgent. Nakajima will discuss her strategies for turning content fans into company advocates, which ultimately lays the groundwork for future recruitment. She will share how Colorful Palette crafts messages about their commitment to quality production and innovative PR operations on social media, particularly on X. Her insights will encourage others to engage potential recruits through authentic narratives.
In contrast, Nemoto will explore the essence of "What it means to be a company." Drawing from her extensive experience in administration, human resources, and public relations over the past 14 years, she will discuss the practical steps and communication improvements necessary for instilling a company’s Vision, Mission, and Values (VMV) throughout the organization. With these insights, attendees will gain a better understanding of how to foster an environment where organizational culture thrives.
Following these presentations, the event will transition to a panel discussion titled "Public Relations Woes Exchange". Here, attendees will have the chance to pose questions to the speakers and the organizing panel. This will promote an open exchange of ideas regarding challenges in inner branding, cultural development, and recruitment PR. Everyone struggling with how to effectively communicate within their organizations is encouraged to join this conversation.
Event Details:
For those interested in advancing their inner branding and recruitment public relations skills, this event presents an excellent opportunity to engage with industry experts and like-minded peers. To register, visit the official event page.
Speaker Profiles:
These profiles exemplify the expertise and passion of speakers dedicated to enhancing public relations in the gaming industry. Ultimately, the upcoming Hitomishiri event promises to be a constructive and insightful gathering for those invested in improving internal and external communication within their companies.
This forthcoming event will focus on the theme of "Inner Branding and Recruitment Public Relations," targeting professionals who often find themselves sharing more news with the outside world than nurturing internal communications. Strikingly, many internal staff might not be up to date with company developments, while external entities receive information about the same with ease. To tackle this, the event will feature valuable case studies from notable speakers in the industry.
The first session will include presentations from leading figures such as Rei Nakajima from Colorful Palette and Tomoko Nemoto from CyberAgent. Nakajima will discuss her strategies for turning content fans into company advocates, which ultimately lays the groundwork for future recruitment. She will share how Colorful Palette crafts messages about their commitment to quality production and innovative PR operations on social media, particularly on X. Her insights will encourage others to engage potential recruits through authentic narratives.
In contrast, Nemoto will explore the essence of "What it means to be a company." Drawing from her extensive experience in administration, human resources, and public relations over the past 14 years, she will discuss the practical steps and communication improvements necessary for instilling a company’s Vision, Mission, and Values (VMV) throughout the organization. With these insights, attendees will gain a better understanding of how to foster an environment where organizational culture thrives.
Following these presentations, the event will transition to a panel discussion titled "Public Relations Woes Exchange". Here, attendees will have the chance to pose questions to the speakers and the organizing panel. This will promote an open exchange of ideas regarding challenges in inner branding, cultural development, and recruitment PR. Everyone struggling with how to effectively communicate within their organizations is encouraged to join this conversation.
Event Details:
- - Date & Time: August 4, 2026, from 19:00 to 21:00 (Doors open at 18:30)
- - Location: Abema Towers, Shibuya, Tokyo
- - Target Audience: Public relations, marketing, human resources, recruitment, and sales professionals in the game and entertainment industries are warmly invited, with a special note that individuals from other sectors are also welcome.
For those interested in advancing their inner branding and recruitment public relations skills, this event presents an excellent opportunity to engage with industry experts and like-minded peers. To register, visit the official event page.
Speaker Profiles:
- - Rei Nakajima, Corporate Public Relations at Colorful Palette: With a background in design production, Nakajima joined Colorful Palette in 2022, evolving from recruitment to focusing on corporate storytelling and recruitment publicity.
- - Tomoko Nemoto, Corporate Communications at CyberAgent: Completely immersed in fostering employee engagement and shaping company culture through strategic communication after years in various corporate roles.
- - Chinatsu Yoshida, CEO of SPRINT, facilitates branding and recruitment consulting with an emphasis on communicating authentic company narratives.
- - Kai Fujisawa, from AIQVE ONE, brings vast experience in B2B PR and recruitment marketing to contribute to the event’s outreach efforts.
These profiles exemplify the expertise and passion of speakers dedicated to enhancing public relations in the gaming industry. Ultimately, the upcoming Hitomishiri event promises to be a constructive and insightful gathering for those invested in improving internal and external communication within their companies.
Topics People & Culture）
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