Logo Labo's Triumph at Startup Japan 2025
On May 8, 2025, Tomohiro Nozaki, the CEO of Logo Labo, achieved an impressive feat by winning the Dream Pitch contest held during the Startup Japan Expo 2025, organized by Sansan Inc. This prestigious event, renowned for showcasing the brightest startups in Japan, attracted a large audience and provided a platform for new companies to present their innovative ideas.
The Dream Pitch contest allows emerging startups to present their visions and business objectives in a six-minute format. Nozaki captivated the panel and the audience by discussing the theme “Protecting Brands and Accelerating Business.” His presentation focused on the pioneering brand licensing management SaaS developed by Logo Labo, which stands at the forefront of digitalizing business operations in Japan.
Innovations in Brand Licensing Management
Logo Labo's SaaS solution is designed to streamline the management of brand data and licenses between companies. This innovative platform enables efficient tracking of brand data updates, simplifies approval workflows between businesses, and automatically databases licensing information. As a result, it provides a dual benefit of improving operational efficiency and enhancing corporate governance. Furthermore, Logo Labo has recently launched an AI-driven service called the Brand AI Agent, which helps in managing and protecting brands more effectively.
For the development of its services, Logo Labo leverages Microsoft’s Azure cloud infrastructure, ensuring it can adapt to various user sizes and needs seamlessly. Additionally, through collaboration with Azure OpenAI, it offers advanced AI functionalities that meet enterprise-level security standards.
The broad acceptance of Logo Labo's solutions is evident, as over 100 companies, including major firms like Yamada Holdings, Shoei-sha, PLAN-B, and Tohoku University, have adopted its services. This widespread utilization showcases the trust and effectiveness of Logo Labo’s offerings.
Participation in Startup Japan 2025
The Startup Japan Expo 2025 was hosted at Tokyo Big Sight, running from May 8 to May 9, 2025. With an anticipated attendance of around 10,000 people, it served as an excellent opportunity for startups to network and showcase their innovations. The residents of Tokyo were proud to host this significant event that aids in the growth of the entrepreneurial ecosystem in Japan.
Nozaki's triumph not only adds to his credentials but also secures a spot for Logo Labo in the upcoming finals of the Dream Pitch contest slated for winter 2025. This chance represents a pathway for Logo Labo to further elevate its brand and innovations in front of a larger audience, consolidating its leadership in the market.
About Logo Labo
Founded in Tokyo, Japan, Logo Labo has emerged as a key player in brand licensing management with its unique SaaS solution. The company focuses on the development and marketing of these systems while also providing consulting services on branding and marketing strategies. The integration of cutting-edge technology ensures their clients maintain a competitive edge in the marketplace.
For further information about Logo Labo's services and updates, visit
Logo Labo's official website.
The innovative paths carved by Logo Labo under the leadership of Tomohiro Nozaki demonstrate the power of technology in transforming traditional business practices. As they look forward to future opportunities, Logo Labo stands ready to redefine the scope of brand management in the digital age.