#Japan #Tokyo #Pet Care #Bacopa #MEW inc.

A Groundbreaking Initiative for Aging Pets

As pets age, many face various health challenges, including cognitive decline. MEW inc., based in Shibuya, Tokyo, has recently announced a pioneering solution aimed at tackling this serious issue. The new product is the world’s first pet brain care supplement that incorporates Bacopa, a plant known for its cognitive-enhancing properties, to aid in maintaining mental agility in senior pets.

Addressing a Growing Concern

Statistics indicate that nearly 30% of dogs aged 11 years and older experience symptoms associated with cognitive dysfunction syndrome, commonly referred to as pet dementia. Symptoms such as vocalization at night, restlessness, and potty training failures significantly impair the quality of life for these pets and their owners. Recognizing the urgency of this matter, MEW inc. has committed to establishing cognitive care as a new pillar in pet healthcare. Early intervention is crucial; it not only helps in alleviating decline but also strengthens the bond between pets and their owners.

Product Highlights

1. Innovative Formula: The supplement features Bacopa monnieri, scientifically backed to support cognitive function.
2. Integrated Care Experience: In partnership with Food Curate Lab, MEW inc. is also introducing 'COZY MILK,' a beverage that both pets and their owners can delight in together. This dual approach fosters a more engaging care experience.

Upcoming Exhibitions

MEW inc. plans to unveil this inventive supplement at two significant exhibitions in 2025:

• - SuperZoo 2025 in Las Vegas, USA: Aiming for brand launch and initiating discussions with U.S. distribution partners.
• - IIPTF 2025 in New Delhi, India: Conducting localization tests for the Indian market, with displays of product packaging and veterinary-approved design materials.

Understanding Pet Dementia

As pets experience age-related changes, cognitive dysfunction syndrome emerges as a critical issue, affecting not only dogs but also cats. Increased vocalization, disorientation, bathroom accidents, and other behavioral changes can diminish the overall quality of life. Notably, around 30% of dogs over 11 years old exhibit symptoms, a figure projected to rise in the coming years. Effective care strategies and early support can mitigate progression and help maintain the pet-owner relationship, thereby establishing cognitive care as a focal point in pet health.

A Message from the CEO

The vision at MEW inc. revolves around cherishing memories to amplify the physical, mental, and social well-being of every individual. The goal is to foster a society where everyone can thrive healthily for a longer duration. MEW inc. believes that possessing memory is synonymous with achieving well-being. They are dedicated to extending healthy life spans and tackling social challenges through innovative solutions.

Company Overview

MEW inc.

• - Address: 607 Ebisu Five Building, 2-2-6 Ebisu Nishi, Shibuya, Tokyo, Japan
• - CEO: Yoshirou Sugiura
• - Capital: JPY 10 million
• - Business Focus: Developing and selling functional supplements specialized in preventing pet dementia and enhancing brain function.

Food Curate Lab

• - Address: Funai River Building, 1-11-18 Nakameguro, Meguro, Tokyo, Japan
• - CEO: Kohei Saito
• - Capital: JPY 22.87 million
• - Business Focus: Research, planning, development, and manufacturing of plant-based food and beverages, including pet foods.

For inquiries, please contact MEW inc. Public Relations at [email protected].