Heat Support for Seniors
2026-07-16 03:52:30

Addressing Extreme Heat: Campaign to Support Vulnerable Seniors Begins Free Enrollment

Addressing the Needs of Seniors in Extreme Heat



As the scorching summer months approach, the threat of extreme heat poses significant health risks for elderly individuals living alone. In response to this growing concern, Second Life Partners Co., Ltd., based in Suginami, Tokyo, is initiating a 'Heat Countermeasure Campaign' starting July 16, 2026. This initiative aims to alleviate the fears of seniors by providing comprehensive support through its service, 'Mimamori 365'.

The Dangers of Extreme Heat


Recent summers have shown record-breaking temperatures, making it increasingly hazardous for seniors, particularly those without nearby family or a support network. Many are unaware of the risks they face, potentially leading to life-threatening situations. 'Mimamori 365' offers a solution that respects privacy while ensuring safety through innovative technology that detects changes in daily rhythms without the use of cameras.

Campaign Overview


During the peak summer season, individuals who enroll in the service will benefit from a month of free basic plan fees. This initiative significantly lowers the barrier for entry and ensures that vulnerable seniors can access necessary support quickly.
  • - Campaign Duration: July 16, 2026 - August 31, 2026.
  • - Eligible Plan: Basic Plan (regular monthly fee of ¥3,980 including tax) - First month free.
  • - How to Apply: Registration can be completed through the official website here.

The Role of 'Mimamori 365' During Extreme Heat


1. Safe and Seamless Monitoring:
Utilizing data from smart meters, the service employs AI technology to analyze energy consumption patterns, allowing for early detection of unusual habits without invasive monitoring. This non-intrusive method safeguards the client's privacy while serving as a safety net for those living far from relatives.

2. Health Support via AI Engagement:
Regular check-ins through AI calls and conversations help monitor changes in health. This includes subtle reminders about hydration and air conditioning use, thus aiding seniors who may feel socially isolated in maintaining their well-being.

3. Comprehensive Lifelong Support:
In collaboration with the Second Life Support Association, established in 2013, the campaign ensures a holistic approach to care. From immediate safety to future residency guarantees, it addresses the core concerns of seniors without family support.

A Message from the CEO


Masaki Masuda, CEO of Second Life Partners, emphasizes the urgency of this campaign: "The recent summer heatwaves are a serious matter for seniors living independently. Many hesitate to seek help due to concerns over costs or burdening distant family. We aim to reach these individuals by offering advanced AI solutions and our expertise in personal guarantees, ensuring no one is left behind in our society."

Company Information


  • - Company Name: Second Life Partners Co., Ltd.
  • - CEO: Masaki Masuda
  • - Location: 3-32-11 Nishigokita, Suginami, Tokyo, 167-0042.
  • - Inquiries: Yasuko Yatsu, Phone: 03-5303-9490

The 'Heat Countermeasure Campaign' not only seeks to protect seniors but is also a stepping stone to create a safer environment during increasingly harsh summer conditions. This holistic approach underscores the responsibility of society in providing shelter and security for its most vulnerable members.


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Topics Health)

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