Sega Unveils First Official Merchandise for Male VTuber Unit 'Haihapi!!'

Sega Introduces 'Haihapi!!' Merchandise

On March 17, 2026, Sega proudly announces the launch of the first official merchandise for their brand new male VTuber unit, 'Haihapi!!' The merchandise will be available for pre-order exclusively on BOOTH, a comprehensive marketplace for creative works. The unit consists of four talented male performers who have adopted virtual personas, bringing to life their vibrant personalities in the digital world.

You can explore their merchandise at the following link: BOOTH Sales Page

Theme and Products

The inaugural merchandise collection is themed 'Welcome to はいはぴ!!', showcasing a main visual created by renowned artist 雨壱絵穹 (@Esojiros). This visual is transformed into various captivating products meant to delight fans. Two standout items in this collection include:

Acrylic Stands (Four Types)

- Size: Approximately H150mm × W100mm
- Price: Each item is priced at 1,650 yen (tax included)
- Material: 3mm thick transparent acrylic
- Characters Available: 紅千歌, 雫空, 桃瑠, and 愛狼

Button Badges (Four Types)

- Size: Approximately φ56mm
- Price: Each item is priced at 550 yen (tax included)
- Material: Tin with safety pin
- Characters Available: 紅千歌, 雫空, 桃瑠, and 愛狼

Please note that these products will be manufactured post-order, with shipping planned for a later date. For further details, please visit the sales page. Any inquiries regarding products or exchanges for defective items should be directed to the BOOTH customer service.

About 'Haihapi!!'

What happens when four real-life performers venture into the virtual realm? This question serves as the foundation for the creation of 'Haihapi!!'. As a male VTuber unit, these talented individuals harness the power of fantastical creatures to craft a unique experience that transcends the boundaries of two-dimensional and three-dimensional interactions. They aim to deliver a 'HYPER HAPPY' vibe through a blend of music, streaming, gaming, and visual content that plays to both their real and virtual strengths.