#Japan #Shibuya #Diane #Fuka Koshiba #LOCKSCENT

A New Chapter Begins: Diane Perfect Beauty's Latest Campaign

Nature Lab, based in Shibuya, Tokyo, is set to unveil its exciting new commercial campaign for the "Diane Perfect Beauty" hair care series, featuring the talented actress Fuka Koshiba as the brand's ambassador. The new dry shampoo commercial titled "Let's Refresh!" will debut on May 20, 2026, followed by the brand's signature CM titled "A New Chapter Begins" starting June 1, 2026. Both commercials will be aired through television and digital media.

The essence of the new campaign encapsulates a vibrant portrayal of modern women who navigate both their professional and personal lives with resilience and joy. Life is a mix of ups and downs, and the narrative reflects the spirit of positivity where women, despite facing challenges, transition to brighter moments. Actress Fuka Koshiba embodies this message, effortlessly showcasing strength and authenticity.

At the heart of the new product series launching on June 1 is the "Silky Shine" range, birthed from a vision to retain the delightful scent of shampoo throughout the day. This innovative line incorporates "LOCKSCENT™ Technology," a pioneering approach that captures fragrance inside the hair, allowing it to blossom unexpectedly and endure for hours. The luxurious formula combines organic argan oil, silky keratin, and other nourishing ingredients, ensuring each use provides hydration and transforms damaged hair into silk-like smoothness.

Additionally, the dry shampoo commercial begins with the protagonist stepping out of her car, lost in thought. She instinctively reaches for her dry shampoo, sprays it, and instantly rejuvenates her spirits, embodying the refreshing transition that accompanies using this product. The underlying message of the campaign—embracing the challenges of daily life with a positive mindset—is clearly communicated.

Diane’s dry shampoo product, known for its ultrafine powder that efficiently absorbs excess oil and sweat from the scalp, is designed to eliminate greasiness and unwanted odors. Since its launch in March 2019, Diane's line of dry shampoos has consistently ranked as a number-one brand for six consecutive years—a testament to its popularity and effectiveness.

Commercial Overview

• - Titles: "Diane - A New Chapter Begins" (15s/30s) and "Let's Refresh!" (15s/30s)
• - Starring: Fuka Koshiba
• - YouTube URL: View CM Here

Storyline for the New CM "A New Chapter Begins"

The CM unfolds in a tranquil room during sunset, capturing Koshiba as she gazes out of the window, embodying anticipation for her new self. Scenes of her navigating the city’s hustle, enjoying vibrant parties, and relishing ordinary moments, seamlessly blend to show the spectrum of her emotions. Her expressions reflect both her strength and vulnerability, concluding with a radiant smile under a clear sky, signaling the start of her new journey.

Storyline for the Dry Shampoo CM "Let's Refresh!"

Under a vast blue sky, Koshiba, seated in a white convertible, reveals fleeting frustration with the heat. Picking up a bottle, she sprays her hair and, after smoothing it through, delights in the fresh sensation of rejuvenated, fluffy hair. "Live Dry," the tagline encourages her transition from the burdens of the day, radiating positivity as she embraces tomorrow with renewed energy.

Key Visuals

Reflecting the rebranding of the line, the visuals featuring Koshiba focus on her inherent strength and grace, capturing not only surface beauty but also the inner essence that resonates with consumers, resulting in captivating imagery.

Cast Profile: Fuka Koshiba

Fuka Koshiba, born on April 16, 1997, in Osaka, made her acting debut in 2012. She has recently featured in notable works such as the NHK drama "Berabou - Tsutashige Eikan no Yume Banashi," and the Amazon Original drama "My Husband's Marriage."

Staff List

• - Creative Direction: Koichi Kosugi (onehappy)
• - Directing: Yuka Yamaguchi
• - Cinematography: Hayato Kitagawa

Interview with Fuka Koshiba

Fuka expressed her excitement in becoming Diane's new image character, sharing her delight in working with a passionate team devoted to crafting the brand's identity. She finds the refreshing scent of hair care products particularly important during her personal rituals, inspiring her connection to the brand.

Final Message: During this summer, as humidity rises, maintaining freshness is key. Koshiba encourages viewers to experience the refreshing capabilities of Diane's dry shampoo, promising a delightful journey to discover their favorite hair care products. With this new chapter set to unfold, she looks forward to sharing Diane's unique charm with everyone.