Traveloka's Summer Sale Sees Over 70% Increase in App Revenue

Traveloka's Successful Summer Sale and Rising Travel Trends

Traveloka, Southeast Asia's leading travel booking platform, which provides an all-in-one solution for hotel reservations, flights, airport transfers, and car rentals, achieved a remarkable milestone during its "Tokushichao ka! Summer Travel Sale". From June 16 to July 13, 2025, the app's revenue soared by over 70% compared to the preceding period. This impressive growth highlights the increasing traction that Traveloka is gaining in the Japanese market.

Insights into the Summer Sale

The "Tokushichao ka! Summer Travel Sale," which took place from June 16 to July 13, 2025, marked Traveloka's debut summer sale in Japan. The campaign offered enticing discounts, including up to 50% off on hotels and flights, along with discount coupons worth up to 18,000 yen and exclusive daily coupons distributed at 7 PM for app users. The sale targeted major urban areas such as Tokyo and Osaka while extending its reach to popular international destinations like Seoul, Hong Kong, Bangkok, Bali, and Singapore.

The purpose of this campaign was to introduce Japanese users to a wide selection of travel options mainly focused on Southeast Asia. The success of this summer sale demonstrates Traveloka's commitment to providing reliable travel experiences tailored to the preferences of Japanese travelers.

Most Popular Destinations During the Sale

During the "Tokushichao ka! Summer Travel Sale," Southeast Asian destinations such as Indonesia, Thailand, Singapore, Malaysia, and Vietnam emerged as popular choices among travelers. Alongside these, countries and regions like South Korea, the United States, Australia, Hong Kong, and Taiwan continued to be favorite spots for Japanese vacationers. This growing interest indicates a shift towards a more diversified range of travel experiences beyond just Southeast Asia.

As the summer holiday season approaches, the demand for beach resorts in Southeast Asia is particularly notable among Japanese travelers, reflecting a clear trend towards exploring these sunny destinations.

Comments from Traveloka's Japan CEO

Christian Nugroho, CEO of Traveloka Japan, expressed his delight at the overwhelming response during the "Tokushichao ka! Summer Travel Sale." He emphasized that the significant increase in app reservations indicates that Traveloka is becoming a trusted platform for Japan's domestic and international travel needs. Nugroho noted that the rising popularity of Southeast Asia reflects a growing interest among travelers in meaningful journeys within the region.

In his statement, he affirmed, "We are committed to continuously offering seamless and valuable options to our Japanese travelers through localized seasonal campaigns that align with their needs."

About Traveloka

Established in 2012, Traveloka has grown to become an all-in-one travel booking platform that serves millions of users worldwide. With operations in Australia, Indonesia, Malaysia, the Philippines, Singapore, Thailand, and Vietnam, it has amassed over 140 million app downloads, making it one of the most popular travel apps in Southeast Asia. Traveloka Japan K.K., based in the Roppongi Hills North Tower in Tokyo, aims to revolutionize the travel and lifestyle sectors by providing a seamless and intuitive booking experience for flights, hotels, and various activities.

The company utilizes cutting-edge technology and a customer-centric approach to redefine how people connect with the world, striving to make travel experiences more accessible and enjoyable.

Download the Traveloka App

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Company Overview

- Company Name: Traveloka Japan K.K.
- Headquarters: 6-2-31 Roppongi, Minato-ku, Tokyo, Roppongi Hills North Tower 17F
- Website: Traveloka Japan