#United States #Northfield #Tangam Systems #Northfield Park #Slot Optimization

Northfield Park Racino Enhances Operations with Tangam’s SODA Platform

In a significant stride for improved gaming experiences, Northfield Park Racino has partnered with Tangam Systems to implement the SODA (Slot Optimization and Data Analytics) platform. This innovative solution is designed to empower the racino’s operational teams to make quicker and more informed decisions, which is essential for keeping pace with the rapidly evolving gaming landscape.

Commitment to Excellence

Northfield Park Racino, a prominent entertainment destination located in Northeast Ohio, prides itself on delivering compelling gaming experiences. The management recognizes the importance of adapting to guest preferences to enhance customer satisfaction. Kevin Brady, the President and General Manager, highlighted their commitment to advancing technological capabilities, stating, "Our focus is on enhancing the technological capabilities that empower our teams to make even better decisions, more quickly, so we can continue building on the strong experience our guests already enjoy."

The introduction of Tangam’s SODA platform will significantly improve Northfield Park's ability to analyze data related to guest interactions on the gaming floor. By harnessing advanced insights and recommendations, the racino will be better positioned to respond to player preferences, ensuring the continuation of their strong operational success.

Data-Driven Decision-Making

The SODA platform provides detailed analytics that offer transparency into both historical performance and future opportunities across the slot floor. Kyle Wentz, Executive Director of VLT Operations, emphasized how enhanced insights from the platform support a more strategic approach to slot management. He noted, "Greater transparency enables our teams to make confident, data-informed decisions, from selecting the right games to optimizing placement and evaluating lease strategies."

This level of insight supports not only operational effectiveness but also enhances the overall player experience, allowing Northfield Park Racino to keep its gaming offerings aligned with customer expectations.

Tangam Systems: A Leader in Gaming Optimization

For over two decades, Tangam Systems has been at the forefront of providing analytics and optimization solutions for casino operators. Their innovative approach combines actionable recommendations with automated impact tracking, allowing operations teams to refine their strategies, optimize game placements, and strategically prioritize capital investments.

Ari Mizrachi, SVP and Head of North America Business at Tangam Systems, expressed excitement about the partnership, reaffirming Tangam’s dedication to supporting racinos in delivering premium gaming experiences. He stated, "We appreciate the opportunity to support their leadership team as they leverage advanced analytics to strengthen an already compelling gaming environment."

About Northfield Park Racino

Northfield Park Racino is recognized as Ohio's premier gaming, dining, and entertainment venue. Set on the historic Northfield Park harness racing grounds, it offers a mix of live harness races along with over 1,600 video lottery terminals and various dining experiences. Notable dining options include Valley's Edge Steak & Seafood and Concerto Italian Kitchen. The racino also hosts live entertainment events and features facilities for corporate and special occasions. Though open to all ages, guests must be 18 to wager and 21 to gamble.

For those facing gambling issues, the Ohio Problem Gambling Helpline provides confidential support at 1-800-589-9966.

Conclusion

The partnership between Northfield Park Racino and Tangam Systems marks a pivotal moment in enhancing gaming experiences through innovative technology. With the implementation of the SODA platform, the racino is poised to not only meet but exceed guest expectations, ensuring long-term success in a competitive market.

By continuing to invest in advanced analytics and operational intelligence, Northfield Park Racino sets a benchmark for excellence in the gaming industry.