SUPER73® Expands Leadership Team to Strengthen Global Sales Efforts Amid Rising Demand for Electric Bikes

SUPER73® Strengthens Leadership with Key Hires

Recently, SUPER73®, the American lifestyle adventure brand focusing on electric bikes, announced strategic expansions to its leadership and sales teams in a bid to capitalize on rising global demand for their products. With the hiring of Todd Schmidt as the Director of Global Sales and Seth Holmes as Wholesale Manager, the company aims to enhance its dealer relationships and market presence.

Strategic Leadership Changes

Todd Schmidt, the newly appointed Director of Global Sales, is set to play a critical role in expanding SUPER73’s footprint across the US, Europe, and Asia. He brings a wealth of experience from his previous roles in the bicycle industry, having vastly increased revenue streams in past positions at Quality Bicycle Products, Wheel Sprocket, and Hayes Bicycle Group. Notably, Schmidt directed revenue growth from $26 million to over $60 million during his tenure at Hayes, demonstrating his capability to drive significant business growth. He stated, “I’m thrilled to join the SUPER73 team as Director of Global Sales at such a pivotal moment for the company. Throughout my career, I’ve had the opportunity to build and scale high-performing sales organizations across diverse international markets, and I’m excited to bring that experience here.”

On the other hand, Seth Holmes joins SUPER73 as the Wholesale Manager, a new role focused on national expansion within the dealer and service footprint. His background includes a successful stint at The Pro's Closet, where he managed over 30 key vendor accounts, driving category sales from $100,000 to an impressive $15 million over four years. Holmes expressed enthusiasm about his new role, emphasizing the importance of expanding accessible sales and service points to enhance the customer experience.

Commitment to Growth and Sustainability

The expansion of the sales team comes at a critical time when the demand for electric bikes is surging. SUPER73® is dedicated to supporting its dealer relationships more effectively, standing out amongst competitors who are leaning towards consolidation. By committing to a dealer-first strategy and employing experienced leaders, SUPER73 aims to ensure sustainable growth in both established and emerging markets.

Andrea Riojas, already known within the company for her focus on domestic B2B initiatives and retail network expansion, will continue to support the sales team while enhancing SUPER73’s retail presence across the US. With substantial experience from TravisMathew, she is well-equipped to face the challenges ahead.

The Global Demand for Electric Bikes

As more individuals seek eco-friendly transportation options, the electric bike segment is becoming increasingly significant. Electric bikes are not only viewed as a convenient mode of transport but also as a lifestyle choice that appeals to a diverse demographic, from urban commuters to outdoor enthusiasts.

SUPER73 addresses this growing need by offering a versatile array of electric bikes that merge motorcycle heritage with modern youth culture. Since its inception in 2016, the brand has gained rapid recognition in the electric vehicle market, cultivating a fervent user base that includes celebrities and professional athletes alike.

Looking Ahead

The recent appointments are strategically vital as SUPER73® prepares to meet the changing demands of customers in multiple regions while reinforcing its distribution network. As the brand sets its sights on the future, the contributions from Schmidt, Holmes, and the dedicated sales team will be essential in paving the way for innovative growth trajectories and deeper market penetration.

For more information on SUPER73's impressive lineup of e-bikes and accessories, visit SUPER73.com and stay updated through their social media channels on Instagram® and YouTube®.

SUPER73® continues to demonstrate its commitment to providing outstanding products and experiences for the adventure-seeking community, marking a new chapter in electric mobility.